Founding Growth Marketer - FamilyCall (Mumbai, India)
Reports to: Founder (Rohan Thakkar) Location: Mulund / Mumbai, India — hybrid, with regular travel to Pune and occasional travel to Hyderabad for family interviews and facility visits Type: Full time

About FamilyCall
FamilyCall (familycall.care) builds Asha, an AI voice companion that calls elderly parents in India for warm wellness check-ins — so their adult children abroad get peace of mind between calls, not instead of them. Every conversation also becomes material for a monthly keepsake magazine the family can treasure. We're an early-stage startup building for NRI families with aging parents in India, currently working with founding beta families in Pune and Hyderabad.

Asha strengthens family connection — it never replaces it. Everything we build and say reflects that.

The Role
This is a generalist, execution-heavy role for someone who wants to be the founder's right hand across marketing, product quality, partnerships, and day-to-day operations — not a narrow specialist seat.



You'll move between writing an ad copy in the morning, sitting in on a family interview in the afternoon, and testing a new onboarding flow in the evening. Early-stage, high-trust, high-autonomy.

You'll be one of FamilyCall's first hires in India and the primary on-the-ground presence for anything that needs a human in the country — from a facility visit to an in-person family interview to catching a product issue no one in the US caught.

What You'll Own
1. Social media Run FamilyCall's presence end to end — content calendar, community building (posting, community response), and growth across the channels where NRI families and Indian senior-care audiences actually spend time (LinkedIn, Instagram, Reddit, TikTok, Facebook Groups, WhatsApp community groups). Keep our voice consistent with our positioning: warm, culturally specific, never clinical.

2. Marketing content & family interviews: Interview founding families (in Pune, Hyde

📌 Founding Growth Marketer (Mumbai)
🏢 FamilyCall
📍 Mumbai