Role Overview
At Mumzworld, we are building a leading digital-first e-commerce platform, and performance marketing plays a critical role in driving customer acquisition, revenue growth, and business scalability.
We are looking for a Performance Marketing Lead to own the day-to-day execution and optimization of paid digital campaigns across key acquisition channels. This role sits at the intersection of strategy and execution — combining hands-on channel ownership with the ability to drive performance improvements, identify growth opportunities, and support data-driven media decisions.
The ideal candidate is a performance marketing expert with strong experience managing multi-channel campaigns, optimizing meaningful media budgets, and translating campaign data into measurable business outcomes. They should be comfortable operating in a fast-paced setting, partnering cross-functionally, and mentoring junior team members.
What You’ll Be Doing
Performance Campaign Management & Optimization
• Own the execution, optimization,



and scaling of performance marketing campaigns across Google Ads (Search/SEM, Shopping, Performance Max, Display, YouTube), Meta Ads, Snapchat Ads, and TikTok Ads.

• Manage day-to-day campaign activities including setup, bidding strategies, budget pacing, audience targeting, and performance optimization.

• Apply advanced optimization approaches across audiences, bidding algorithms, creative testing, and campaign structures to improve efficiency and growth.

• Lead execution for major campaigns, seasonal events, and always-on marketing programs.

Media Strategy & Partner Management
• Act as a key point of contact for media partners, supporting technical troubleshooting, platform updates, and opportunities for growth.

• Partner with the Performance Marketing Manager to support budget allocation decisions and channel strategy.

• Identify opportunities to scale high-performing channels while improving overall marketing efficiency.

Analytics, Mea

📌 Performance Marketing Lead (Bengaluru)
🏢 Mumzworld
📍 Bengaluru