- Develop and execute digital marketing strategies to increase brand awareness, website traffic, and customer engagement.
- Plan and manage campaigns across SEO, SEM/PPC, social media, email marketing, and content marketing.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Manage social media platforms and create engaging content aligned with brand objectives.
- Optimize website content and landing pages for search engine visibility and conversions.
- Set up, monitor, and optimize paid advertising campaigns across platforms such as Google Ads and social media.
- Track campaign performance using tools such as Google Analytics, Google Search Console, and advertising dashboards.
- Analyze marketing data and prepare regular performance reports with actionable insights.
- Coordinate with content, design, sales, and development teams to execute marketing campaigns.
- Monitor industry trends, audience behavior, and competitor activities to improve marketing strategies.
- Manage digital marketing budgets and optimize campaigns for better ROI.
- Ensure consistent brand messaging across all digital channels.

📌 Walk-in || Digital Marketing Team Lead (Chennai)
🏢 SENKA GROUP OF COMPANIES
📍 Chennai