Role & responsibilities

- 12+yrs of experience in MarTech space to serve as a subject matter expert in AEP and AJO
- Experience working with customer and digital marketing data and segmentation opportunities, and various measurement and analysis techniques and technologies.
- Sound knowledge & experience of marketing domain spreading across the industry leading tool platforms
- Experience in analysing client business needs and present with end-to-end marketing solution
- Outstanding communication skills, ability to interact and make client understand the marketing solution lucidly
- Ability to come up with alternate solutions/thought processes when presented with a complex technical/functional scenario
- Experience working in Adobe Experience Platform and hands on experience on one or more key modules of RTCDP, CJA, AJO, Data Science
- Define Architecture and design AEP changes based on Adobes best practices
- Build AEP data model and data flows and jobs
- Working knowledge on implementing/ enhancing AEP related changes as per technical design specifications
- Understanding of AEP APIs and deployment processes




- Understanding of Identity Graph, Query Service, Real time customer profile, Segmentation service, data science workspace
- Ability to configure data collection using Experience Platform Launch and mapping the collected data into XDM
- Solid understanding of how websites work to increase customer acquisition, loyalty, and business metrics
- Understanding of Adobe IO and understand App Builder (Project Firefly)
- Ability to build customer journeys using Customer Journey Optimizer
- Ability to configure email template using HTML, CSS and creation of reusable fragments
- Understanding of Offer Decisioning module of AEP. Thorough understanding of online marketing and web analytics
- In depth understanding of integrated architecture of experience cloud offerings from Adobe
- Excellent client management skills, robust written and verbal communications, executive level presence
- Experience of working in on-off model, in multi-vendor environment
- AEP and AJO Certified

📌 AEP AJO Architect (Hyderabad)
🏢 Cognizant
📍 Hyderabad