The person will lead the execution of digital marketing campaigns and promotional strategies across major international eCommerce marketplaces for Vaya. This role requires a solid understanding of digital marketing tactics, online merchandising, marketplace algorithms, and consumer behaviour to drive sales, increase visibility, and grow market share.

Key Deliverables:

1. Plan, execute, and optimize promotional campaigns across key internationals eCommerce platforms.

2. Collaborate with cross functional teams (Sales, Creative, Product, and Supply Chain) to ensure timely and effective campaign execution.

3. Manage marketplace advertising (eg, Amazon Sponsored Ads) and drive ROI through data-driven optimizations.

4. Track analyse campaign performance using marketplace dashboards and third-party tools; provide actionable insights and reports.

5. Coordinate with marketplace account managers and partners to leverage co-op advertising and joint promotions.

6. Monitor competitor activity and pricing strategies, identifying opportunities for differentiation and promotion.

7. Ensure accurate and compelling product listings, SEO-optimized content, and A+ content where applicable.

8.



Drive seasonal and event-based campaign planning (Festival, Prime Day, Big Billion Days, etc).

9. Maintain and manage marketing calendars aligned with business objectives and platform promotional events

Pre-requisite:

- Prior experience in eCommerce digital marketing, marketplace campaigns seller promotions.
- Hands-on experience with Amazon Seller/Vendor Central other major marketplaces.
- Strong analytical skills with a data driven approach to decision-making.
- Must be proficient in MS Excel and experience working with analytics and reporting tools
- Excellent communication, project management, and collaboration skills.
- Ability to work in a fast-paced, results-oriented environment

Key Points:

1. Education: Any graduate with 4-7 years of relevant experience in eCommerce marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketplaces - Executive (Chennai)
🏢 Vaya life
📍 Chennai