Description

Responsibilities

Design, build, and execute enterprise-scale marketing automation solutions using Adobe Marketo Engage.

Develop and optimize Marketo programs, including email campaigns, nurtures, webinars, event marketing, operational programs, and customer communications.

Configure and manage Marketo assets including programs, smart campaigns, forms, landing pages, tokens, segmentation, and dynamic content.

Support the execution of marketing communications through Marketo while ensuring compliance, governance, deliverability, and operational excellence.

Design and execute account-based marketing (ABM) programs using Marketo targeting, segmentation, personalization, and engagement capabilities.

Collaborate with stakeholders and Product Owners to translate business requirements into effective Marketo solutions.

Monitor and maintain lead lifecycle processes, scoring models, routing rules, deduplication processes, and data quality standards within Marketo.

Troubleshoot and resolve issues related to campaign execution, program performance, integrations, data synchronization, and platform functionality.

Optimize email deliverability, engagement, database health, subscription management, and operational processes within Marketo.

Document Marketo architecture, campaign frameworks, operational standards, and best practices while supporting governance initiatives.





Minimum Qualifications

Bachelor's degree in Marketing, Information Systems, Business, Engineering, or equivalent practical experience.

3+ years of hands-on experience with marketing automation, including significant experience working with Adobe Marketo Engage in an enterprise environment.

Deep expertise building and managing Marketo programs, smart campaigns, nurtures, operational workflows, webinars, and event marketing initiatives.

Hands-on experience with Marketo forms, landing pages, segmentation, dynamic content, tokens, lead scoring, and lifecycle management.

Strong understanding of Marketo database management, data quality, deduplication, and governance best practices.

Experience managing Marketo campaign performance, reporting, troubleshooting, and optimization.

Knowledge of email marketing best practices including deliverability, authentication, compliance, preference management, and subscription handling.

Solid troubleshooting and problem-solving skills with the ability to diagnose complex Marketo and integration issues.

Excellent communication skills with the ability to work effectively across marketing, sales, analytics, and technology teams.

Ability to serve as a senior Marketo subject matter expert while balancing hands-on execution with strategic platform optimization.

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📌 Marketing Automation Specialist (Hyderabad)
🏢 Object Technology Solutions
📍 Hyderabad