About Solara

Solara is a fast-growing direct-to-consumer (D2C) kitchen appliances brand, building for the modern Indian kitchen with premium air fryers, air fryer ovens, and juicers. We are looking for Inside Sales Executives to turn our incoming interest into customersover the phone, over WhatsApp, and on video.

About the Role

People do not buy a 9,000 appliance from an unfamiliar brand on the first click. They hesitate, compare, and want to be sure. Your job is to be the person who removes that doubt.

You will work warm leadspeople who have already visited our site, dropped off at checkout, replied to an ad, or messaged us on WhatsApp. You call, understand what is holding them back, show them the product on video if that is what it takes, and close the sale. Whatever the customer needs to feel confident, you use.

Key Responsibilities

- Lead Conversion: Work inbound and warm leads across calls, WhatsApp, and video, owning each one from first contact to a closed order.
- Video Demonstrations: Run live product demos over video calls for customers who want to see the appliance properly before committing.
- Objection Handling: Answer the real questions—price against competitors, warranty, capacity, whether it suits their cooking—without overselling.
- Follow-up Discipline: Maintain a consistent follow-up cadence. Most orders in this category close on the second or third conversation, not the first.
- Order Confirmation: Call to confirm COD orders and reduce cancellations and RTO (Return to Origin) before dispatch.
- CRM Hygiene: Log every conversation, outcome, and reason for loss. A lead that is not logged did not happen.
- Feedback Loop:



Report what customers are actually asking and objecting to, so marketing and product teams can fix it upstream.
- Targets: Work consistently towards monthly revenue and conversion targets.

What We Are Looking For

- Experience: 1–3 years in inside sales, telesales, retail sales, or appliance demonstration.
- Background: Prior experience in D2C, e-commerce, or consumer durables is preferred. Time at a major electronics retailer such as Croma, Vijay Sales, or Reliance Digital counts strongly.
- Languages: Full fluency in English, Hindi, and Telugu.
- On-Camera Presence: Comfortable and natural on a video call, not just on the phone.
- Persistence with Judgement: Follow up until you get an answer, while knowing the difference between persistence and pestering.
- Honesty: If our product is wrong for a customer, say so. A returned order costs us more than a lost sale.
- Tech Readiness: A reliable smartphone and stable internet for video demos.
- Soft Skills: Warm, explicit, and genuinely interested in what the customer is trying to cook.

Note on how we measure this role: We track delivered revenue, not orders booked. Talking someone into a purchase they cancel on delivery helps nobody, so the incentive is built around what actually reaches the customer's kitchen.

What We Offer

- Fixed salary plus performance-based incentives.
- Warm leads, not cold lists—you spend your day talking to people who already raised a hand.
- A fast-growing D2C brand with real room to move into team lead and category roles.
- Direct influence on strategy: what you hear on calls reaches the people making decisions the same week.

📌 Inside Sales Executive (Hyderabad)
🏢 Win The Buy Box
📍 Hyderabad