This job is with Thermo Fisher Scientific, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ business community. Please do not contact the recruiter directly. Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description Overview Reporting into the Digital Campaigns Team Lead, the Digital Campaign Specialist will develop, own and drive digital campaigns’ deployment and execution. This is an exciting and challenging role with the chance to create an impact on the growth of a global brand in the APMEA region. You will be responsible for driving digital marketing channels to drive customer acquisition and engagement. The ideal candidate must have at least one year hands-on practical experience in digital campaigns and know how to use at least one CRM platform. Key Responsibilities: Own and manage outbound campaigns such as welcome emails, trigger emails, nurturing emails across Asia Pacific ex. China from end-to-end – design and setup of campaign canvas on email automation platform, audience segmentation, scheduling,



and performance tracking and analysis. Collaborate with cross-functional teams, including marketing, design, and content, to ensure campaign objectives are met and messaging is consistent. Build and optimize landing pages with Eloqua forms using Adobe Experience Manager, ensuring a seamless user experience and alignment with campaign goals and brand guidelines. Monitor campaign performance metrics and provide regular reports, analyzing key insights and identifying opportunities for optimization. Consider current business practices and make suitable recommendations for improvements, employing A/B or MVT testing methods. Track leads via CRM analytics dashboards and provide recommendations for improvement on lead generation activities Requirements/Qualifications: Bachelor's degree in Marketing, Advertising, Business, or related field. Excellent interpersonal communication skills and possess EQ to

📌 Digital Campaign Specialist (Bengaluru)
🏢 Thermo Fisher Scientific
📍 Bengaluru