Manager - Distribution & CFA Network Development | 6-7 years | Bangalore

We are hiring for a fast-growing beverage scale-up known for bringing back authentic Indian flavours. As the business expands across markets and channels, we are looking for a Distribution & CFA Network Development professional who can build and expand the company's distribution infrastructure.

This is not a warehouse operations role. We are looking for someone who has hands-on experience in identifying locations, evaluating and appointing CFAs/dark stores, negotiating commercials, setting up new distribution points and managing the partner relationship thereafter.

Location: Bangalore - HO

Your Future Employer

A quick-growing beverage scale-up on a mission to bring authentic Indian beverages to consumers across India. The organisation is expanding rapidly across traditional trade, modern trade, e-commerce and quick-commerce channels, creating an opportunity to build distribution infrastructure from the ground up.

Responsibilities * Identify and develop new CFA / distribution points based on business and market requirements.

- Identify suitable locations and partners for CFA / warehouse / dark-store setup.
- Evaluate potential CFA partners, negotiate commercials and drive CFA appointment.
- Lead the end-to-end setup of new CFAs / dark stores, including infrastructure and operational readiness.
- Develop and expand the CFA and distribution network across new and existing markets.
- Coordinate with Sales, Supply Chain, Finance and other stakeholders to ensure smooth activation of new distribution points.
- Manage relationships with appointed CFAs and distribution partners, ensuring adherence to agreed commercial and operational terms.
- Analyse distribution coverage,



market potential and logistics requirements to identify opportunities for network expansion and optimisation.
- Support new market launches, including distribution infrastructure planning and partner onboarding.
- Monitor CFA performance, service levels, costs and network effectiveness.

Requirements * 6-7 years of relevant experience in Distribution, Channel Development, CFA Development, Dark store Setup, Dark store Operations, Market Expansion or Sales Infrastructure.
- Strong hands-on experience in CFA identification, appointment and setup.
- Experience in setting up dark stores / distribution centres / fulfilment points, particularly for e-commerce or quick-commerce businesses, will be highly relevant.
- Proven experience in partner identification, commercial negotiation and onboarding.
- Robust exposure to distribution network expansion and new market launches.
- Experience with FMCG / Food & Beverage / Beverage / D2C / E-commerce / Quick Commerce businesses.
- Candidates from Coke-Pepsi bottling partners and similar FMCG distribution ecosystems will be considered.
- Bachelor's degree in any discipline.

Important: Candidates whose experience is limited to day-to-day warehouse operations, inventory management, dispatch or primary/secondary stock movement without CFA appointment/network development experience may not be relevant.





What is in it for you? * Opportunity to join a high-growth beverage scale-up.

- Build and expand a distribution network during a critical growth phase.
- Work closely with senior leadership across Sales, Distribution & Supply Chain.
- Play a key role in new market expansion and channel development.
- Chance to work with an experienced FMCG and beverage leadership team.

Reach Us: If you have experience in CFA appointment, distribution network expansion, dark-store setup or new market launches, kindly write to me with your updated CV at for a confidential discussion.

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📌 Manager – Distribution & CFA Network Development | 6-7 years | Bangalore (Bengaluru)
🏢 Crescendo Global
📍 Bengaluru