Hiring: Social Media Analyst (D2C Skincare)
Company: 4Mation Skins (4Mation Biosciences Pvt. Ltd.)
Role: Social Media Analyst
Employment Type: Full time
Location: On-site (New Town, Kolkata)

About 4Mation Skins:

At 4Mation Skins, we are redefining modern skincare through high-efficacy, science-backed multi-active formulations. We blend dermatological precision with engaging digital storytelling. As our direct-to-consumer (D2C) presence scales rapidly across channels, data-driven decisions are at the core of how we engage, educate, and convert our community.

We are looking for an analytical, trend-conscious Social Media Analyst to join our team on-site in New Town, Kolkata, to decode user behavior, measure content performance, and uncover actionable growth levers.

The Opportunity:

If you look beyond vanity metrics, love connecting engagement numbers directly to customer behavior and revenue, and enjoy dissecting why a specific hook, audio, or format performed exceptionally well, this role is for you.

You will work closely with our creative, marketing,



and founder teams to turn complex social data into clear, actionable creative and distribution playbooks.

Key Responsibilities:

* Performance Tracking & Reporting: Monitor, analyze, and report on key social metrics (reach, retention/watch time, engagement rate, saves, shares, profile visits, and CTR) across Instagram, YouTube, and other digital touchpoints.
* Content & Audience Insights: Dissect organic and paid content performance to identify winning hooks, optimal post frequencies, formats, and creative fatigue.
* Trend & Competitor Intelligence: Benchmark competitor strategies, analyze industry D2C skincare trends, and spot emerging creative formats and audience discussions early.
* Social Listening & Sentiment Analysis: Track brand mentions, customer conversations, and product sentiment to surface insights that inform product messaging and customer care.
* Collaboration with Creative Teams: Partner with the

📌 Social Media Analyst (Newtown)
🏢 4mation Skins
📍 Newtown