The SeniorManager – Acquisition (Household) is a key front-line role within the Retail Banking division, responsible for acquiring recent savings account customers for a designated branch. This role involves direct customer engagement, understanding banking needs, and offering suitable products and services. The incumbent acts as a vital link between customers and the bank, ensuring best-in-class service delivery. Additionally, the role supports the Sales Manager in catchment mapping, gathering customer feedback, and identifying potential business prospects. The position is instrumental in driving customer acquisition, deepening relationships, and maximizing lifetime customer value to support the bank’s strategic objectives.
Key Responsibilities
Primary Responsibilities
AcquireNew-To-Bank (NTB)savings account customers from the designated catchment area.
Ensure acquisition of high-quality savings accounts in terms of product mix, customer segments, and account constitution.
Proactively register and activate acquired customers on digital banking channels.
Meet and exceed monthly acquisition targets by analysing customer transaction banking needs.
Assist and support the Sales Manager in catchment mapping and scoping exercises.
Provide regular feedback to Sales Managers and Relationship Managers on customer needs and market opportunities.
Adhere to selling norms and Standard Operating Procedures (SOPs) defined by the organization.
Ensure strict compliance with internal policies and external regulatory guidelines.
Ensure quality sourcing aligned with the bank’s policies.
Secondary Responsibilities
Maintain a high level of market awareness and understanding of customer needs.
Collaborate with other departments within the branch to deliver comprehensive product and service offerings.
Promote customer-centricity through seamless coordination and service delivery.
What We Are Looking For
Education
Graduate in any discipline from a recognized institution.
Experience
4 to 6 years of experience in sales, preferably within theBanking, Financial Services, and Insurance (BFSI)sector.
Skills and Attributes
Customer-focused mindset with a proactive approach to problem-solving.
Ability to collaborate effectively across teams.
High level of integrity and commitment to compliance.
Awareness of local market dynamics and customer behaviour.
Fluent in English with solid business communication skills
📌 Senior Manager Acquisition Household Pune
🏢 IDFC FIRST Bank
📍 Pune
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