Job Description – Regional Sales Manager (RSM)

Company: Tynor Orthotics Pvt. Ltd.

Department: Domestic Trade

Location: Hyderabad

Reporting To: Zonal Sales Manager

About Tynor

Tynor Orthotics Pvt. Ltd. is one of India's leading manufacturers of orthopaedic appliances and rehabilitation aids, committed to improving quality of life through cutting-edge healthcare solutions. We are looking for an experienced and result-oriented Regional Sales Manager to drive business growth and strengthen our market presence in the assigned region.

Key Responsibilities

Sales & Business Management

- Drive primary, secondary, and tertiary sales targets for the assigned region.
- Achieve revenue and profitability objectives through effective business planning and execution.
- Optimize secondary-to-primary sales ratio with channel partners.
- Lead new product launches and category expansion initiatives.
- Drive hospital business, institutional sales, and tender business in the region.

Channel & Distribution Management

- Appoint and manage Super Dealers and Sub-Dealers to strengthen market penetration.
- Convert high-potential Sub-Dealers into Super Dealers.
- Expand and strengthen the orthopedic-focused chemist network.
- Ensure effective dealer engagement and channel profitability.

Team Management & Leadership

- Lead, mentor, and manage a team of 10+ sales professionals.
- Ensure complete manpower deployment and team productivity across the region.
- Monitor field productivity and improve sales team efficiency.
- Drive capability development and training initiatives to build a high-performance culture.

Market Development & Customer Engagement

- Identify and develop new market opportunities and expansion areas.
- Build relationships with doctors, physiotherapists, hospitals, and retail influencers.
- Conduct market research and competitor analysis to identify growth opportunities.

Sales Operations & Reporting





- Ensure accurate reporting and data submission through SFA systems.
- Drive business planning, forecasting, and periodic performance reviews.
- Ensure adherence to company policies, SOPs, and reporting mechanisms.

Strategic Responsibilities

- Design and implement regional sales strategies aligned with organizational goals.
- Develop and execute Go-To-Market (GTM) plans for sustainable growth.
- Drive consistent revenue growth through effective planning and execution.
- Foster a culture of accountability, ownership, and customer-centricity.

- Eligibility Criteria

Educational Qualification

- Graduation: B.Sc. / B.Pharma / D.Pharma
- MBA (Preferred)

Experience

- 12–20 years of total experience.
- Minimum 50% experience in one or more of the following industries:
- Medical Devices
- Consumer Healthcare
- OTC
- Pharmaceutical Industry
- Must have handled an annual business turnover of ₹5 Crore or above.

Technical Competencies

- Business Planning & Go-To-Market Strategy
- Dealer & Distribution Management
- Sales Operations (Primary, Secondary & Retail Execution)
- Market Research & Competitor Analysis
- Data Analytics & Sales Insights
- Basic Excel and Sales IT Tools
- SOP Creation and Structured Documentation

Behavioral Competencies

- Strong strategic thinking and execution ability.
- High level of integrity and accountability.
- Excellent communication and stakeholder management skills.
- Action-oriented and growth-driven mindset.
- Strong problem-solving and decision-making capability.
- Ability to adapt to dynamic market conditions.

Key Performance Indicators (KPIs)

- Achievement of primary, secondary, and tertiary sales targets.
- Regional revenue growth and market share enhancement.
- Dealer network expansion and productivity.
- Team productivity and manpower retention.
- Hospital and institutional business growth.
- New product launch performance.
- Sales forecasting accuracy and reporting compliance.

Location: Hyderabad, Telangana

Employment Type: Full-time

📌 Hiring: Rsm Hyderabad
🏢 Tynor Orthotics Private
📍 Hyderabad