Key Result Areas
Supporting Actions
Drive attainment of the volume and value target for the region
- Plan and drive initiatives to establish focused products in market and maintain sustainable sale potential for focused products (in addition to regular range of products)
- Explore business opportunities with different stakeholders for regular & focused products and design strategies and initiatives to generate demand
- Attain periodic (annual, quarterly and monthly) targets for the region.
- Conduct regular market research and keep track of key competition product, pricing and activities.
- Respond to sales leads, enquiries and follow up on sales visits.
- Maintain and update relevant customer relationships.

Manage and expand distributor network to enable smooth functioning of Trade Sales for the region
- Study the market for new dealers, analyze their potential and onboard and drive business from this network.
- Monitor loyalty programs for dealers. Generate timely analysis to showcase performance of dealers. With the help of agency,



drive and execute the advantages of the loyalty program.
- Ensuring realization of payments within established timelines and driving action to address outstanding accounts for dealers within the region.
- Coordinate training programs / workshops for dealers and their staff within the region.
- Collate structured feedback for distributors from competition / consumers.
- Enhance dealer engagement and motivation for the region by executing regular initiatives for them.
- Provide design inputs, implement and track performance of schemes for trade partners.

Support driving the loyalty program for the region
- Providing assistance to the trade sales head team as well as loyalty team (Services) in driving the loyalty program on the ground.
- Encourage participation of all stakeholders (dealer, contractors, painters, etc.) to drive effectiveness.
- Grow the number of participants and work on means to retain them (keeping them engaged).

Design

📌 Regional Sales Manager (Vijayawada)
🏢 Financial services
📍 Vijayawada