Job description

A valuable lead isn't a cheap form fill. It's someone who is eligible, genuinely interested, and likely to become a customer. We need someone who can find those people on Meta.

Y-Axis is the world's leading overseas career and immigration consultancy, with 50+ offices and 1M+ clients served. We help students, professionals and families build futures in Canada, Australia, Germany, the UK and beyond. Our customers make some of the biggest decisions of their lives with us, so we care as much about who we attract as how many.

Meta is one of our largest sources of recent enquiries. As our Meta Performance Marketing Specialist, you'll own Facebook and Instagram across multiple products, countries and customer segments. You'll be measured on business outcomes, not just platform metrics.

What you will own
• Campaign strategy: plan, build and run campaigns for PR and migration, overseas jobs, study abroad, coaching and visa services
• Account structure: choose between Advantage+ and manual setups, CBO and ABO, and lead forms and website conversions, and know when each fits




• Budgets: manage spend across products and markets, paced daily against monthly targets
• Lead quality: track every lead through counselling, payment and enrolment with the CRM and sales teams, and catch junk or ineligible patterns early
• Signal feedback: send qualified-lead and conversion data back to Meta through Conversions API and offline events, so it optimises for customers, not form fills
• Testing: run a documented roadmap across audiences, hooks, formats (Reels, static, carousel, lead forms), offers and landing pages
• Creative direction: brief the creative team on which angles convert, which are fatiguing, and what to make next
• Remarketing: build full-funnel journeys (site visitors, eligibility-calculator users, webinar registrants, dormant leads) that complement email and WhatsApp
• Tracking: own Pixel, CAPI, events and UTMs, and reconcile Meta numbers with GA4 and the CRM
• Com

📌 Meta Performance Marketing Specialist Hyderabad
🏢 Y-Axis Overseas Careers
📍 Hyderabad