Overview of Job:

Key Responsibilities
Agency & Internal Coordination
Act as the single point of contact between:
External digital marketing agency
Internal teams (operations, care managers, centers)
Founder/leadership for approvals and direction
Translate business goals into explicit briefs for the agency
Ensure timely execution and follow-ups on campaigns
Content & Storytelling
Identify and develop real-life stories, case studies, and testimonials
Coordinate with centers to capture:
Elder journeys
Family testimonials
Caregiver stories
Ensure consistent brand voice aligned with Care, Comfort, Dignity (CCD)
Photoshoots & Video Production
Plan and execute:
Client testimonial shoots
Center photoshoots
Brand videos
Coordinate logistics:
Scheduling with families/centers
Vendors (photographers, videographers)
Consent and compliance (critical in elder care)
Digital Marketing Oversight
Work with agency on:
Social media campaigns
Paid ads (Meta/Google)
Lead generation campaigns
Monitor:
Campaign performance
Lead quality
Conversion funnel
SEO & Website Coordination
Coordinate SEO activities with agency:
Keyword planning
Blog/content pipeline
Website updates
Ensure alignment with:
Service offerings
City-specific targeting




PR & Brand Building
Identify and execute PR opportunities
Coordinate:
Media features
Articles, interviews
Awards & recognitions
Build Aaji Care’s positioning as a leader in elder care
Retail Marketing (Shop / Products)
Manage digital marketing for:
Aaji Care retail products (e.g., elder care essentials)
Coordinate:
Product campaigns
Marketplace listings (if applicable)
Promotions and seasonal cam
Budget Tracking & Reporting
Track marketing budgets across service lines
Ensure:
Cost efficiency
ROI visibility
Prepare monthly marketing reports covering:
Spend vs performance
Leads generated
Key outcomes

Required Skills:

2–4 years experience in:

· Marketing coordination / brand / digital marketing

Strong:

· Communication & stakeholder management

· Content thinking & storytelling ability

Experience working with:

· Agencies (critical)

· Photoshoots / production coordination

Basic understanding of:

· SEO, paid ads, and analytics

Highly organized with robust follow-up discipline

Pay: ₹40,000.00 - ₹45,000.00 per month

Advantages:
Paid sick time
Provident Fund

Work Location: In person

📌 Digital Marketing Manager Thane
🏢 Aaji Care Home Health Services
📍 Thane