The Social Media Manager is responsible for planning, executing, and optimizing social media strategies that drive brand awareness, engagement, and measurable business results. This role owns the brand’s voice across platforms and is accountable for performance, not just activity.

Key Responsibilities
Develop and execute a data-driven social media strategy aligned with business goals
Manage day-to-day posting, scheduling, and publishing across platforms (e.g., Instagram, X, LinkedIn, Facebook, YouTube)
Create, curate, and optimize content (text, images, video, short-form)
Write transparent, on-brand captions and calls to action
Monitor engagement, comments, and messages; respond professionally and promptly
Track analytics and report on performance (reach, engagement, growth, conversions)
Test content formats, posting times, and messaging to improve results
Stay current with platform updates, trends, and algorithm changes
Collaborate with marketing, design, and content teams
Manage social media calendars and deadlines
Handle basic community management and brand reputation monitoring

Required Skills & Qualifications




Proven experience managing social media accounts for a brand or business
Solid understanding of major social platforms and their algorithms
Excellent writing and communication skills
Ability to analyze metrics and turn data into actionable insights
Experience with social media management and analytics tools
Robust organizational skills and attention to detail
Ability to work independently and meet deadlines

Preferred Qualifications
Experience with paid social advertising
Basic graphic design or video editing skills
Experience in content strategy or digital marketing
Knowledge of SEO, influencer marketing, or brand partnerships

Key Performance Indicators (KPIs)
Engagement rate and audience growth
Content performance and reach
Traffic or conversions from social media
Consistency and quality of brand voice
Responsiveness and community sentiment

Job Types: Full-time, Fresher, Internship

Pay: ₹9,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Social Media Manager Pathankot
🏢 Fexsite
📍 Pathankot