Develop and achieve monthly and annual revenue targets for the assigned area.
Manage B2B, B2C, corporate, hospital, doctor referral, and speciality marketing activities.
Identify and develop recent business opportunities within the assigned territory.
Build and maintain robust relationships with doctors, hospitals, clinics, corporates, and referral partners.
Plan and monitor daily field visits, client meetings, lead generation, and follow-ups.
Generate new leads and convert them into regular business accounts.
Coordinate with operations, logistics, billing, collections, and laboratory teams to ensure smooth client service.
Monitor business generated, collections, new accounts, referrals, and conversion ratios.
Conduct health camps, awareness programs, corporate wellness activities, and promotional campaigns as required.
Track competitor activities, market trends, pricing, packages, and customer requirements.
Ensure proper implementation of marketing SOPs, reporting systems, and company policies.
Review the performance of BDEs and Marketing Executives in the assigned area.




Conduct regular field reviews and provide guidance and support to the marketing team.
Prepare daily, weekly, and monthly MIS reports covering visits, leads, business, collections, and team performance.
Resolve client and service-related issues through effective coordination with concerned departments.
Identify potential locations and support new branch and business expansion.
Ensure timely collection of outstanding B2B payments in coordination with the Finance/Accounts Team.
Report performance gaps, market developments, business opportunities, and operational concerns to senior management.
Monthly revenue achievement
Recent client/account acquisition
B2B and corporate business growth
Doctor/referral business
Number of productive field visits
Lead-to-business conversion
Collection performance
Client retention
Health camps and corporate activities
Team productivity
Territory-wise business growth

Qualification

Any Graduate / MBA in Marketing preferred

Experience

37 years of relevant experience, preferably in diagnostics, healthcare, hospitals

📌 Area Marketing Manager Diagnostics Vijayawada
🏢 Likhitha Diagnostics
📍 Vijayawada