Marketing BTL Executive / Senior Executive

Experience: 2–6 Years | Real Estate / Marketing preferred

Job Responsibilities:
Plan and execute BTL marketing activities including activations, events, roadshows, kiosks, and promotional campaigns.
Coordinate with vendors, agencies, and internal teams for smooth execution of marketing activities.
Identify and develop high-footfall locations for brand promotions and lead generation.
Manage branding, promotional materials, events, and on-ground campaigns.
Monitor campaign performance, lead generation, and customer engagement.
Ensure timely execution of activities within approved budgets.
Prepare campaign reports and track ROI and effectiveness.
Support the marketing team in implementing cutting-edge on-ground promotional strategies.

Key Skills:
Solid communication and coordination skills
Excellent vendor and event management skills
Good knowledge of BTL marketing and local market activations
Ability to work independently and manage multiple activities
Robust execution, negotiation, and problem-solving skills
Willingness to travel for on-ground marketing activities

📌 Marketing Executive Chennai
🏢 Adityaram Properties
📍 Chennai