JOB DESCRIPTION

I. JOB DETAILS

Job Title

Assistant/ Deputy Manager (BTL) - Sales & Marketing

Reporting Supervisor

Unit Head (Marketing) Sales & Marketing

II. JOB PURPOSE

Responsible for complete branding, digital assets management and communication for the unit.

III. KEY RESPONSIBILITIES

Core Responsibilities
Plan and execute health awareness initiatives such as health check-up camps, OPD camps, RWAs programs, school/college outreach, and community health initiatives.
Build relationships with schools, colleges, market associations and NGOs for health talks, wellness programs, and medical check-ups.
Identify high-potential residential pockets for outreach.
Coordinate with doctors, nursing staff, and medical teams for camp planning, scheduling, and staffing.
Grow the patient funnel by OPDs, health screenings, and doctor consultations.
Manage all communication and documentation for tie-ups and follow-ups.
Coordinate printing and placement of standees, brochures, danglers, signage, hoardings, and display units.
Ensure branding guidelines, medical compliance, and ethics code are followed.
Track leads generated through outreach programs, health camps, and OPDs.
Maintain daily MIS of Footfalls, Registrations,



Leads forwarded to consultant OPDs & Conversions
Prepare daily/weekly/monthly reports for: Activity performance, Budget utilization
Lead conversions and ROI
Coordinate with RWAs, corporates, mall authorities, municipal bodies for permission

IV. KEY PERFORMANCE INDICATORS

Measurable Deliverables
Ensuring brand guidelines.
Ensuring regular meetings with doctors for breakthrough cases
Ensuring timely closure of Media Opportunities
Ensuring timely release of digital content
Ensuring timely payment of the vendors

V. JOB REQUIREMENTS

Minimum Qualifications

Any Graduate / MBA in Marketing

Experience

More than 5 years of relevant experience in healthcare.

Behavioural Skills
Valuable Interpersonal skills.
Valuable Creative Skills
High Integrity levels
Confident, Assertive, Problem solver & Motivator.

Technical Skills
Creativity
Data Management and Excel preparation
Power Point Presentation
Positive PR Skills

Language Skills

English & Hindi

VI. KEY INTERACTIONS

Key Internal Contacts
Head Operations
Sales & Marketing
Functional Heads
Clinicians
HODs

Key External Contacts
Vendors
External agencies

📌 Deputy Manager Atl/btl Sales & Marketing Camps (New Delhi)
🏢 Max Healthcare, Shalimar Bagh New Delhi
📍 New Delhi