Job title: Area Sales Manager-Up-to-date On Trade/On Trade/HORECA/Airport

Function: Sales

Key Responsibilities:

1.Sales & Revenue Management
Achieve monthly, quarterly, and annual sales targets for Modern On Trade channels.
Drive distribution, brand availability, and ensure product placement as per guidelines.
Identify opportunities to grow share of business within strategic accounts.
Key Account Management
Manage relationships with key modern on‑trade outlets, chains, and hotel groups.
Negotiate listings, pricing, visibility, and activation agreements.
Ensure seamless execution of trade programs and promotions.
Business Development
Expand footprint by identifying and onboarding current premium on‑trade accounts.
Analyze outlet performance and potential to prioritize investments.
Develop tailored plans for high‑performing and strategic outlets.
Trade Marketing & Activation
Work closely with the marketing team to plan and execute outlet‑level activations.
Ensure visibility elements, POSM, and brand assets are deployed as per brand guidelines.
Monitor activation ROI and effectiveness.
Operations & Compliance
Ensure accurate forecasting, order planning,



and inventory alignment with supply teams.
Track and ensure compliance with regulatory guidelines applicable to on‑trade channels.
Manage claims, credit notes, and adherence to commercial policies.
Stakeholder Management
Collaborate with distributors, supply chain, finance, and marketing teams to enable effective execution.
Regularly review performance and share insights with regional leadership.

Key Skills & Competencies
Strong understanding of Modern On Trade dynamics (bars, clubs, lounges, hotels).
Excellent negotiation and relationship‑building skills.
Solid analytical ability and understanding of sales fundamentals.
Execution excellence and experience managing activations.
Ability to work cross‑functionally and influence stakeholders.
High ownership, agility, and problem‑solving mindset.

Education & Experience
MBA/PGDM preferred (Sales/Marketing specialization).
5–8 years of sales experience, with at least 2–3 years in Up-to-date Trade or On Trade channels.
Experience in FMCG/Alcobev/Consumer Goods/Beverage industry preferred.

📌 Area Sales Manager Goa
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