We are looking for an APM / Product Analyst with experience in Customer Data CRM Loyalty MarTech and Analytics.
Key Responsibilities
Translate business and marketing requirements into Jira stories
Work with customer and transaction data using SQL
Support customer segmentation and audience creation
Work with CDP and audience activation platforms
Support customer lifecycle use cases
Perform data validation and reconciliation
Identify data quality issues such as duplicates and missing data
Work with Data Engineering teams on pipelines schemas and mappings
Support DEV UAT and production activities
Validate MarTech integrations and downstream data
Track requirements blockers and dependencies using Jira
Required Skills:
3+ years of experience in Product Analytics Business Analysis Data Analytics CRM Customer Data or MarTech
Solid hands-on SQL experience
Experience with customer and transaction data
Knowledge of customer segmentation
Experience with Jira and requirement management
Understanding of CRM loyalty and customer lifecycle
Experience working with Data Engineering teams
Experience with UAT and data validation
Positive to Have:
mParticle or other CDP platforms
Snowflake
Apache Airflow
Azure DevOps
CI/CD
Data lakes and cloud data pipelines
JSON and event-driven integrations
SFTP integrations
Salesforce Marketing Cloud
MoEngage
Epsilon
Loyalty and offer management systems
A/B testing and control audiences