Primary Objective: To manage distributor networks, drive sales growth, expand market coverage, and achieve business targets across the assigned territory.

Key Roles & Responsibilities
Distributor Management
Manage and maintain relationships with existing distributors and dealers.
Identify and appoint current distributors to expand the distribution network.
Monitor distributor performance, stock availability, and sales operations.
Sales & Target Achievement
Achieve monthly, quarterly, and annual sales targets.
Drive primary and secondary sales across the assigned territory.
Develop and implement sales strategies to increase revenue and market share.
Market Development
Identify recent business prospects and expand market penetration.
Conduct regular market visits to assess business potential.
Develop new dealer networks and strengthen existing channel partnerships.
Team Management
Lead, guide, and motivate the sales team to achieve business objectives.
Monitor team performance and provide regular guidance.




Coordinate with internal departments for smooth sales operations.
Stock & Supply Management
Ensure adequate stock availability at distributor points.
Monitor inventory levels and coordinate product replenishment.
Minimize stock shortages and ensure timely order fulfillment.
Payment & Credit Management
Monitor distributor outstanding payments and credit limits.
Ensure timely collection of payments.
Coordinate with the finance department regarding overdue accounts.
Market Intelligence & Competition
Analyze competitor activities, pricing, and promotional schemes.
Monitor market trends and customer requirements.
Provide regular market feedback and business updates to management.
Sales Reporting & Business Planning
Prepare sales forecasts, territory plans, and performance reports.
Track sales achievement against assigned targets.
Implement promotional schemes and channel development initiatives.

📌 Area Sales Manager Distributor Panvel
🏢 berger paints
📍 Panvel