Campaign

Execution &

• Media Coordination
Implement and optimize campaigns across Google, Meta, YouTube, Programmatic, and real estate portals.
Support audience targeting, daily budget optimizations, and bidding adjustments.
Ensure technical accuracy: UTM tagging, pixel setup, tracking QA, landing page and creative validation.
Reporting, Funnel Analytics &

• Target vs Achievement Review
Monitor CPL, CPQL, CAC, CTR, CVR, ROAS, and funnel progression for assigned projects.
Deliver weekly performance reports with actionable insights and early flags.
Track campaign targets versus actual performance regularly; identify gaps, highlight risks and plan of action to maintain velocity.
Collaborate with team and leadership to analyse root causes for target misses or overachievements and recommend corrective actions.
CRM &

• Marketing Automation Support
Coordinate with Salesforce and CRM teams to ensure seamless lead capture, routing, and status tracking.
Support execution of nurture, re-engagement, and high-intent automation journeys.
Agency &

• Vendor Coordination
Serve as the daily contact for media buying and creative agencies regarding deliverables and timelines.
Track agency performance against SLAs and campaign KPIs.




Document campaign learnings and audience insights for knowledge sharing.
Creative

Coordination & Testing
Collaborate with creative teams and agencies for timely delivery of assets (banners, videos, etc.).
Execute A/B tests and contribute to improving CTR and conversion metrics based on findings.
Sales Feedback

Integration
Facilitate regular feedback collection from sales teams on lead quality and campaign effectiveness.
Help translate feedback into campaign-level adjustments in targeting and messaging.
Performance Optimization

Support
Support bidding strategy refinements, audience segmentation, retargeting, and media mix tests under manager direction.
Assist in test-learn-scale framework implementation to drive incremental improvements.
Competition

Review & Market Intelligence
Monitor competitor digital ads, creatives, messaging, and landing experiences relevant to luxury real estate.
Track shifts in competitor strategies, promotional activity, and digital share of voice.
Compile competitive insights and share tactical observations with the team for continuous improvement.

📌 Assistant Manager Performance Marketing Kolkata
🏢 380 Realty Solutions
📍 Kolkata