: Content Marketing Manager
Industry: B2B IT Services
Experience: 10–15 Years
Role Overview
We are seeking an experienced Content Marketing Manager to own our brand narrative from scratch, execute a complete website content rewrite, and run campaigns tied directly to demand generation. You will translate complex IT services (Cloud, AI, Cybersecurity) into high-converting marketing copy and pipeline assets.
Key Responsibilities
Brand Storytelling
Craft and build our corporate narrative from the ground up.
Web Overhaul
Rewrite all website copy to optimize for SEO and lead conversion.
Demand Generation
Execute content strategies that systematically generate enterprise leads.
Thought Leadership
Write deeply researched technical Whitepapers and POVs.
Sales Enablement
Create crisp Solution Decks by collaborating with technical architects.
Social & Media
Manage corporate LinkedIn content and write articles for external media.
Required Skill Sets
IT Services Fluency
Transparent understanding of Cloud, AI, and Digital Transformation.
Versatile Copywriting
Portfolio spanning short-form social copy to long-form editorial.
SEO & MarTech
Skilled in keyword strategy and tools like HubSpot, SEMrush, or Google Analytics.
SME Interviewing
Ability to extract insights from technical architects and CXOs.
Qualifications
10–15 years of experience in B2B content marketing within IT services or enterprise technology.
Proven track record of building brand messaging from scratch and managing website rewrites.
Experience aligning content metrics with MQL and revenue pipeline goals.
📌 Content Marketing Manager Mumbai (India)
🏢 atQor
📍 India