About the Role

We are looking for an experienced and result-oriented E Commerce Head to lead and scale our direct-to-consumer business. The ideal candidate should have solid hands-on experience in Shopify, performance marketing, e-commerce operations, analytics, CRO, and P&L; management preferably in footwear, fashion, lifestyle, or consumer brands.

Responsibilities
Develop and execute the overall D2C growth strategy, driving revenue, profitability, customer acquisition, and retention.
Own end-to-end Shopify website performance, including merchandising, pricing, promotions, UX, conversion, and customer journey.
Lead performance marketing across Meta, Google, YouTube, and other digital channels optimizing ROAS, CAC, CVR, AOV, LTV, and contribution margin.
Drive conversion and revenue growth through CRO, A/B testing, campaigns, offers, product launches, and merchandising.




Track key business metrics and build data-driven dashboards for revenue, traffic, conversion, CAC, ROAS, retention, and profitability.
Work closely with product, merchandising, supply chain, finance, technology, creative, logistics, and customer service teams to ensure smooth D2C operations.
Develop CRM and retention strategies across email, WhatsApp, SMS, and other channels to increase repeat purchases and customer lifetime value.
Manage inventory, fulfillment, returns, customer experience, and other operational aspects of the D2C business.
Key Skills: Shopify | D2C E-Commerce | Performance Marketing | Meta & Google Ads | CRO | Analytics

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