02 Oct
|
Abbott Laboratories
|
Mumbai
02 Oct
Abbott Laboratories
Mumbai
MAIN PURPOSE OF
ROLE
Summarize the
main purpose of the role.
Implement a
marketing and sales strategy for one or more of the organization's
more complex, controversial, or strategically significant
products/services in order to meet established sales or market
share
targets.
MAIN
RESPONSIBILITIES
- Conduct
market research, oversee product development and design, set
prices, launch new products, oversee advertising campaigns, and
monitor sales performance to effectively market assigned
products/services.
- Monitor, analyze, and
evaluate domestic and international market trends, consumer
behavior and competitor activity to identify market opportunities
for the product/service.
- Monitor, analyze, and
evaluate product performance and customer feedback to generate recent
product ideas.
- Identify product/service changes
to meet customer needs.
- Liaise with other areas
of the organization (e.g., production, R&D;) to implement these
changes.
- Prepare sales forecasts and
budgets.
- Monitor sales volume, revenues and
costs against forecasts.
- Adapt plans to improve
the sales performance of the
product/service.
- Liaise with advertising and
promotions specialists to design sales campaigns and sales
collateral for the product/service that are effective and
appropriate for the target
audience.
Education
Level
Associates Degree (± 13
years)
📌 Group Product Manager- Restora (Mumbai)
🏢 Abbott Laboratories
📍 Mumbai