Purpose of

Job:

- As Product Champion,

demonstrates excellent knowledge and practice in sales &
marketing, and fully exploits the full market potential of Abbott
EPD products

- To manage and market the company’s

entire product range (including all therapy areas)

through the developing, planning, implementing, measuring
and being accountable for brand plans which optimize profitability, market share and revenue growth in the short and long
term.

- Develops marketing strategies, plans, and

tactics together with all other necessary elements and effectively
communicates these to the sales teams in order to ensure proper
implementation thereof to our

customers.

Key

Accountabilities, Responsibilities and

Deliverables:

- To

effectively communicate/design communication material for product
advantages to all the relevant stakeholders in the value chain
(Private sector + State Sector)

- To prepare and

present marketing business plan (brand plans) per promoted product
on an annual basis

- To provide strategic product

direction & to create and execute product tactical plans
aligned with strategy within specified time frames via the sales
force and to measure quantitatively and qualitatively
thereafter

- Maintain key customer and opinion

leader contact to maximize Abbott EPD product performance in the
respective therapeutic fields and support current and future
objectives

- To maintain and improve product

knowledge of the sales force and sales managers and to continually
update knowledge on the product, competitors and therapeutic
area

- To achieve targets for sales, grow market

share, profit contribution and market penetration for all assigned
product(s) (i.e. entire portfolio
PLN)

- To

monitor budgets for and control allocated promotional expenditure
for the product(s)

- Manage the new product

introduction (NPI)



process and ensure uploading of relevant BCFs
after obtaining approval from Marketing Manager/General
Manager

- Planning and implementation of product

launches, including HCP education, promotions, stocking, functions, road shows

- To create, together with Demand

Planning & Logistics, and be jointly responsible for accurate
monthly rolling forecasts (SP&E; + Mix - 28 month
forecast)

- Responsible for overseeing market

surveys /research and sales trends reviews while effectively
utilizing available market intelligence tools (IMS, Impact RX, Internal Abbott Sales reports etc.) to identify customer buying
patterns, sales performance and market
dynamics

- Regular fieldwork with

representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market
intelligence

- Manage third party relations with

relevant companies where Abbott products have been out- licensed /
third party products have been in-licensed as per specific
contractual

obligations

Job

Specification:

Qualifications:

- Tertiary

qualification in Health Sciences/ Business Sciences or equivalent.
Additionally, Marketing qualification / IMM / Commercial
qualification or training is an

advantage.

Experience:

- 3-5

years relevant pharmaceutical sales & brand management
experience

- Handling multiple brands across

therapy areas and cross-geography exposure will be an added

advantage

Key Competencies

Required:

Managerial:

- Effective

strategic planning abilities

- Effectively





communicate commercial value of Abbott products to target
audience

- Effective forecasting and budgeting

skills

- Project Management

Skills

- Learns

new or changing job processes, tasks/trends & applies them to
the work as appropriate

- Creates role

appropriate plans, action steps & timetables to support
strategy, goals & assignments

- Takes

thoughtful action, appropriately balancing speed and risk
involved

- Proactively identified work

issues/obstacles, communicates them to leadership/peers and creates
appropriate contingency plans

- Uses experience,

data, external/internal customer input to create better work
solutions

- Delivers on expectations and meet

commitments, holds self-accountable for

results

Behavioral:

- Effective

negotiation and communication skills

- Effective

Presentation Skills

- Good interpersonal skills

& ability to influence at all levels

- Works

with a sense of urgency to deliver
results

- Tactfully challenges assumptions and

traditional ways of doing things

- Thoroughly

analyzes problems to identify causes and not just
symptoms

- Offers culturally appropriate,

frequent and constructive feedback to peers and
seniors

- Asks for feedback on strengths and

weaknesses, uses the input to improve
performance

- Uses an understanding of the larger

business context to more effectively complete

work

Functional

/

Technical:

- In-depth

knowledge of pharmaceutical industry and its distribution
channels

- Creative and planning

ability

- Computer skills including good

knowledge of Excel, Power Point, Word and
Outlook

- Sound business and financial

acumen

- Meet Quality/Compliance

standards

- Identifies and

implements process/product improvements that benefit company and

customers

📌 Marketing Planning Manager - GI Optima (Mumbai)
🏢 Abbott Laboratories
📍 Mumbai