ROLE DESCRIPTION

- Part

of India’s Leadership Team, leads the strategic direction of
marketing efforts within the local market, ensuring alignment with
area and global objectives while driving business
growth.

- Responsible for all aspects of

Marketing activities including HCP, Consumer, Digital, CRM and
Customer Experience.

- Responsible for leading

the marketing team, optimizing execution, and ensuring marketing

strategies contribute to long-term

success.

KEY
RESPONSIBILITIES

- Develop and execute

long-term marketing strategies that align with global and area
objectives.

- Provide leadership to India’s

marketing team, ensuring clear goals, performance tracking, and
continuous development.

- Collaborate with

affiliate leadership team and stakeholders in Commercial, Sales, Medical etc., to align marketing execution with business
priorities.

- Oversee marketing budget

allocation, ensuring investments drive business growth and optimize
ROI.

- Marketing execution with flair and

innovation: ensure that Free Style Libre brand achieves high share
of voice and a robust link between marketing initiatives and sales
performance. Track and analyze marketing performance, leveraging
insights to refine strategies and improve
execution.

- Lead development of marketing

insights/slides for annual planning, business reviews and
LBE.

- Represent the affiliate in area and global

marketing discussions, advocating for local market needs and
ensuring strategy alignment.

- Ensure marketing

compliance with all legal and regulatory
requirements.

- Develop strong relationships with

key external partners, including agencies, media, and vendors, to
drive marketing effectiveness.

- Lead innovation

efforts, piloting new marketing approaches and evaluating their
potential for scale.





- Foster a culture of

collaboration, data-driven decision-making, and continuous

improvement across the marketing

team.

QUALIFICATIONs &
EXPERIENCE

- Bachelor’s degree in

business management, Science or other relevant fields. Advanced
Degree such as MBA a plus.

- 10 to 15 years’

relevant experience in Marketing or Brand Management, preferably in
the pharmaceutical, medical device or consumer health
industry.

- Proven track record in developing and

executing integrated marketing plans, preferably with omni-channel
marketing experience.

- More than 5 years of

managerial experience with strong leadership capability. Ability to
motivate and coach a team of marketing
professionals.

- Proven ability to influence

senior-level stakeholders and skillfully communication with
insights and data.

- Excellent communication

skills and the ability to influence, lead, negotiate, and work
effectively at all levels. Strong collaboration skills with
cross-functional stakeholders.

- Familiar with MS

Office Suite of Products (PowerBI, MS Teams, Excel, PPT) and CRM

platforms (Veeva Vault, Salesforce

etc.).

CRITICAL
EXPERIENCES TO BE READY FOR THIS
ROLE

- Lead long-term marketing planning

within a local market.

- Lead alignment efforts

with marketing with sales, medical, and commercial
teams.

- Use advanced analytics to optimize

marketing execution.

- Allocate and optimize

marketing budgets.

- Manage and mentor marketing

professionals at different

levels.

KEY
COMPETENCIES

- Customer

centricity

- Insights-driven
- Brand

building & strategy

- Product

marketing

- Developing self &

others

- Commercial

acumen

- Effective

communication &
influence

- Executional

excellence

- Digital

engagement

- Advertising and/or HCP

marketing

📌 Associate Marketing Director, ADC India (Mumbai)
🏢 Abbott Laboratories
📍 Mumbai