Job Type: Full-time

Purpose ofJob: As Product Champion,demonstrates excellent knowledge and practice in sales &marketing;, and fully exploits the full market potential of AbbottEPD products To manage and market the company’sentire product range (including all therapy areas) through the developing, planning, implementing, measuringand being accountable for brand plans which optimize profitability,market share and revenue growth in the short and longterm. Develops marketing strategies, plans, andtactics together with all other necessary elements and effectivelycommunicates these to the sales teams in order to ensure properimplementation thereof to ourcustomers. KeyAccountabilities, Responsibilities andDeliverables: Toeffectively communicate/design communication material for productbenefits to all the relevant stakeholders in the value chain(Private sector + State Sector) To prepare andpresent marketing business plan (brand plans) per promoted producton an annual basis To provide strategic productdirection & to create and execute product tactical plansaligned with strategy within specified time frames via the salesforce and to measure quantitatively and qualitativelythereafter Maintain key customer and opinionleader contact to maximize Abbott EPD product performance in therespective therapeutic fields and support current and futureobjectives To maintain and improve productknowledge of the sales force and sales managers and to continuallyupdate knowledge on the product, competitors and therapeuticarea To achieve targets for sales, grow marketshare, profit contribution and market penetration for all assignedproduct(s) (i.e. entire portfolioPLN) Tomonitor budgets for and control allocated promotional expenditurefor the product(s) Manage the new productintroduction (NPI)



process and ensure uploading of relevant BCFsafter obtaining approval from Marketing Manager/GeneralManager Planning and implementation of productlaunches, including HCP education, promotions, stocking, functions,road shows To create, together with DemandPlanning & Logistics, and be jointly responsible for accuratemonthly rolling forecasts (SP&E; + Mix - 28 monthforecast) Responsible for overseeing marketsurveys /research and sales trends reviews while effectivelyutilizing available market intelligence tools (IMS, Impact RX,Internal Abbott Sales reports etc.) to identify customer buyingpatterns, sales performance and marketdynamics Regular fieldwork withrepresentatives, monitoring marketing plans (brand plans),identifying opportunities and gaining marketintelligence Manage third party relations withrelevant companies where Abbott products have been out- licensed /third party products have been in-licensed as per specificcontractualobligations JobSpecification: Qualifications: Tertiaryqualification in Health Sciences/ Business Sciences or equivalent.Additionally, Marketing qualification / IMM / Commercialqualification or training is anadvantage. Experience: 3-5years relevant pharmaceutical sales & brand managementexperience Handling multiple brands acrosstherapy areas and cross-geography exposure will be an addedadvantage Key CompetenciesRequired: Managerial:



Effectivestrategic planning abilities Effectivelycommunicate commercial value of Abbott products to targetaudience Effective forecasting and budgetingskills Project ManagementSkills Learnsnew or changing job processes, tasks/trends & applies them tothe work as appropriate Creates roleappropriate plans, action steps & timetables to supportstrategy, goals & assignments Takesthoughtful action, appropriately balancing speed and riskinvolved Proactively identified workissues/obstacles, communicates them to leadership/peers and createsappropriate contingency plans Uses experience,data, external/internal customer input to create better worksolutions Delivers on expectations and meetcommitments, holds self-accountable forresults Behavioral: Effectivenegotiation and communication skills EffectivePresentation Skills Valuable interpersonal skills& ability to influence at all levels Workswith a sense of urgency to deliverresults Tactfully challenges assumptions andtraditional ways of doing things Thoroughlyanalyzes problems to identify causes and not justsymptoms Offers culturally appropriate,frequent and constructive feedback to peers andseniors Asks for feedback on strengths andweaknesses, uses the input to improveperformance Uses an understanding of the largerbusiness context to more effectively completework Functional /Technical: In-depthknowledge of pharmaceutical industry and its distributionchannels Creative and planningability Computer skills including goodknowledge of Excel, Power Point, Word andOutlook Sound business and financialacumen Meet Quality/Compliancestandards Identifies andimplements process/product improvements that benefit company andcustomers

📌 Marketing planning manager - gi optima (Mumbai)
🏢 Abbott
📍 Mumbai