We are looking for a creative, proactive and result-oriented Social Media Manager to manage and grow the digital presence of our associated brands.

The candidate will be responsible for Social Media, SEO, Content Marketing and Paid Advertising, with a strong focus on brand visibility, audience engagement, website traffic and lead generation.

Experience in Education marketing will be an added advantage.

Key Responsibilities

Social Media Management

- Develop and execute social media strategies across Instagram, Facebook, LinkedIn and YouTube.
- Create and manage monthly content calendars.
- Plan and execute Reels, carousels, static posts, stories and short-form videos.
- Develop creative content ideas based on current trends and target audience behaviour.
- Write engaging captions, hooks, CTAs and social media copy.
- Monitor comments, messages and audience interactions.
- Track reach, engagement, follower growth, leads and conversions.
- Research competitors and identify new content opportunities.
- Coordinate with designers, photographers, video editors and content creators.
- Maintain consistent brand voice and visual communication.
- Coordinate with the clients for website updates for a better performance.

SEO & Content Marketing

- Develop and execute on-page and off-page SEO strategies.
- Conduct keyword research and identify opportunities to improve organic search visibility.
- Optimise website pages, blogs, landing pages, titles, meta descriptions, headings and internal linking.
- Plan and manage SEO-focused blog and content strategies.
- Monitor keyword rankings, organic traffic and website performance.
- Identify technical and content-related SEO issues and coordinate with the development team for implementation.
- Build backlinks through relevant and ethical outreach strategies.
- Use tools such as Google Search Console, Google Analytics,



SEMrush/Ahrefs or similar platforms.
- Prepare regular SEO performance reports and recommend improvements.

Paid Advertising & Performance Marketing

- Plan, execute and optimise Meta Ads and Google Ads campaigns.
- Develop campaigns for brand awareness, traffic, lead generation and conversions.
- Conduct audience research and create appropriate targeting strategies.
- Develop and test different ad creatives, copy, audiences and landing pages.
- Monitor campaign performance, CPL, CTR, CPC, conversion rates and ROI/ROAS.
- Perform regular campaign optimisation and budget allocation.
- Set up and monitor conversion tracking, pixels and relevant analytics.
- Work closely with the sales team to improve lead quality and conversion.
- Prepare regular paid advertising reports and insights.

Analytics & Reporting

- Monitor performance across social media, SEO and paid campaigns.
- Prepare monthly digital marketing reports.
- Analyse traffic, engagement, leads, conversions and campaign performance.
- Identify what is working and recommend data-driven improvements.
- Maintain dashboards and performance trackers wherever required.

Key Skills

- Solid understanding of Social Media Marketing, SEO and Paid Advertising.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Knowledge of Google Analytics and Google Search Console.
- Understanding of keyword research and SEO tools such as SEMrush, Ahrefs or similar.
- Strong content planning and copywriting skills.




- Good understanding of Instagram Reels and short-form video content.
- Knowledge of Canva or similar design tools.
- Familiarity with AI tools for content creation, research and marketing.
- Strong analytical and problem-solving abilities.
- Excellent communication and organisational skills.

Candidate Profile

- 3–4 years of experience in digital marketing/social media.
- Must have hands-on experience managing social media accounts and digital campaigns.
- Should be able to independently manage campaigns from ideation → execution → optimisation → reporting.
- Should be creative, energetic, analytical and self-driven.
- Should have a strong understanding of current digital marketing trends.
- Should be comfortable working with multiple brands and campaigns.
- A portfolio demonstrating previous work will be preferred.
- Experience with Schools, Colleges will be an added advantage.

Performance Expectations

The candidate will be responsible for contributing to:

- Increased brand visibility and awareness
- Organic website traffic growth
- Improved SEO rankings
- Social media reach and engagement
- Follower and community growth
- Quality lead generation
- Improved paid advertising performance
- Lower cost per qualified lead
- Better website conversions
- Consistent and high-quality content output

What We Offer

- Opportunity to work with a growing EdTech company.
- Opportunity to work across education, technology and digital marketing.
- Creative freedom to experiment with new marketing strategies and content formats.
- Direct exposure to business and marketing leadership.
- Opportunity to work with AI-powered products and modern digital marketing tools.
- Growth opportunities based on performance.

Pay: ₹300,000.00 - ₹500,000.00 per year

Work Location: In person

📌 Social Media Manager (Dehradun)
🏢 ChalkBox
📍 Dehradun