Job Summary

YAVA AYURVEDA PVT. LTD. is looking for an experienced Digital Marketing Manager to plan, execute, manage and optimize the company’s digital marketing activities.

The candidate will be responsible for lead generation, customer acquisition, campaign performance, conversions, sales and revenue growth across multiple digital channels.

The ideal candidate should be capable of independently managing digital marketing campaigns and delivering measurable business results.
Key Responsibilities

1. Meta Ads & Social Media

- Manage Facebook and Instagram advertising campaigns.
- Plan lead generation and conversion campaigns.
- Audience targeting, retargeting and campaign optimization.
- Manage advertising budgets.
- Monitor CPL, CPA, conversions and campaign performance.

2. Google Ads

- Plan and manage Google Search campaigns.
- Keyword research and targeting.
- Conversion tracking and optimization.
- Monitor campaign performance and improve ROI/ROAS.

3. SEO

- Keyword research and competitor analysis.
- On-page and off-page SEO.
- Content planning and optimization.
- Website SEO and organic growth.
- Monitor search performance and rankings.

4. Website & Landing Pages

- Manage and update website content.
- Create and optimize landing pages.
- Coordinate website improvements for marketing campaigns.
- Monitor website performance and user experience.
- Integrate landing pages with lead-generation campaigns.

5. Shopify Management

- Product listing and product updates.
- Shopify store management.
- Content and product optimization.
- Store performance improvement.
- Integration of marketing campaigns with Shopify.

6. Creative Designing

- Create social media and advertising creatives.
- Product creatives,



banners and promotional designs.
- Basic/CorelDRAW designing skills preferred.

7. Quora Marketing

- Research relevant questions and topics.
- Create useful and brand-relevant answers.
- Improve website and brand visibility through content marketing.

8. Lead Generation & Revenue Growth

- Track the complete funnel: Leads → Qualified Leads → Conversions → Sales → Revenue.
- Analyze lead quality and conversion performance.
- Identify areas for campaign improvement.
- Optimize marketing activities based on business results.

Key Performance Indicators (KPIs)

Performance will be evaluated based on applicable marketing and business metrics, including:

- Leads Generated
- Qualified Leads
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Sales Generated
- Revenue Generated
- ROAS
- Ad Spend Efficiency
- Website Performance
- SEO/Organic Growth
- Overall Campaign Performance

Required Skills

Meta Ads | Google Ads | SEO | Shopify | Website Management | Landing Pages | CorelDRAW | Quora Marketing | Lead Generation | Analytics | Conversion Tracking | Campaign Optimization | Revenue Tracking

Education & Qualification

- Bachelor's degree in Marketing, Business Administration, Digital Marketing or a related field preferred.
- Digital Marketing certification/course will be an advantage.




- Strong practical knowledge of digital advertising and analytics.
- Hands-on experience with digital marketing platforms is required.

Experience Required

- 2–5 years of practical experience in Digital Marketing preferred.
- Hands-on experience with Meta Ads and Google Ads is required.
- Experience in SEO, Website Management and Shopify preferred.
- Experience in Ayurveda, Healthcare, Herbal, Wellness, E-commerce or D2C will be an added advantage.

Reporting

The candidate will provide regular performance reports covering:

Ad Spend → Leads → Conversions → Sales → Revenue → ROAS

Interview & Selection Criteria

Candidates may be evaluated on:

- Practical knowledge of Meta Ads and Google Ads
- SEO knowledge
- Website and Shopify management
- Campaign planning and optimization
- Lead generation experience
- Understanding of CPL, CPA, Conversion Rate and ROAS
- Data analysis and reporting
- CorelDRAW/designing skills
- Business and revenue understanding
- Problem-solving ability
- Practical assessment/sample campaign strategy

Candidate Profile

The ideal candidate should be able to:

THINK → PLAN → EXECUTE → ANALYZE → OPTIMIZE → GROW

The selected candidate will be expected to take ownership of assigned digital marketing activities and work towards measurable marketing and business objectives.

About YAVA AYURVEDA PVT. LTD.

YAVA AYURVEDA PVT. LTD. is an Ayurveda-focused healthcare organization working towards delivering Ayurvedic healthcare solutions and building a solid digital presence.

Build Brands. Drive Growth. Generate Results.

Pay: ₹30,000.00 - ₹60,000.00 per month

Location:

- Burari, Delhi, Delhi (Required)

Work Location: In person

📌 Digital Marketing Manager (Burari)
🏢 YAVA AYURVEDA PRIVATE
📍 Burari