Job Overview

We are looking for a proactive Marketing & Business Development Executive to drive business growth through healthcare marketing initiatives, corporate and community engagement, referral development, patient acquisition, and promotional activities.

Key Responsibilities

- Plan and execute healthcare marketing activities such as CMEs, workshops, medical camps, awareness programmes, and promotional events.
- Develop and maintain relationships with doctors, hospitals, corporates, referral partners, and other key stakeholders.
- Identify and explore new geographical areas and potential markets.
- Generate new business opportunities and support patient acquisition initiatives.
- Develop referral networks and strengthen existing professional relationships.
- Conduct regular field visits to identify market opportunities and understand customer requirements.
- Support brand promotion and increase awareness of healthcare services.
- Explore new products/services and assess their feasibility for business development.
- Coordinate and manage marketing events and promotional campaigns.
- Generate leads and follow up with prospective clients/referral sources.
- Monitor marketing activities and evaluate campaign performance and ROI.
- Prepare and submit regular reports on marketing activities, leads, referrals, and business development.
- Maintain proper records of field visits, meetings, campaigns, and business leads.
- Coordinate with internal departments to ensure smooth execution of marketing initiatives.

Key Result Areas

- Revenue generation through marketing and business development initiatives
- Patient acquisition and lead generation




- Referral network development
- Brand awareness
- Corporate/community engagement
- Successful execution of CMEs, camps, workshops, and campaigns
- Preparation and submission of marketing reports

Key Performance Indicators

- Patient acquisition
- Lead generation and conversion
- Referral generation
- Number of CMEs/medical camps conducted
- Marketing campaign ROI
- Brand awareness
- Community engagement
- Business/revenue growth

Required Skills

Functional Skills:

- Solid verbal and written communication
- Healthcare marketing knowledge
- Business development and lead-generation skills
- Market research and analysis

Behavioural Skills:

- Relationship-building skills
- Networking ability
- Initiative and proactive approach
- Negotiation and persuasion skills
- Customer-focused approach

Technical/Managerial Skills:

- MS Office proficiency
- Reporting and documentation
- Organizational and project management skills
- Ability to analyse marketing performance

Eligibility

- Minimum Graduate in any discipline.
- 3+ years of relevant healthcare marketing/business development experience preferred.
- Good communication and interpersonal skills.
- Willingness to undertake regular field visits.
- Candidates with hospital, healthcare, diagnostic centre, or medical services marketing experience will be preferred.

Application Question(s):

- How many years of relevant healthcare marketing/business development experience do you have?
- Which healthcare marketing/business development activities have you handled?
- What is your current/most recent salary?
- What is your expected salary?

Work Location: In person

📌 Marketing & Business Development (Bhubaneswar)
🏢 UC360 Solutions
📍 Bhubaneswar