About the Company

Digital Matrix Innovations is a creative content and marketing agency based in Jail Road, Tilak Nagar, Current Delhi.

We work with brands across social media, content creation, branding, performance marketing, Meta Ads, Google Ads, SEO, video production, creative campaigns, and digital growth.

We are expanding our services and building an Influencer Marketing & Creator Partnerships division focused on helping brands identify, collaborate with, and manage the right creators for campaigns.

We are building a team of creators, strategists, marketers, and relationship-builders - not just employees who complete assigned tasks.

As the company grows, we want the people working with us to grow with it - creatively, professionally, and financially.

About the Role

We are looking for an Influencer Marketing & Creator Partnerships Executive who can help us build and manage influencer campaigns from start to finish.

This is not just an outreach role.

The right candidate should understand how to:

Understand the Brand Brief -> Identify Creators -> Shortlist -> Outreach -> Negotiate -> Confirm -> Brief -> Coordinate Content -> Track Posting -> Report Results

Since we are building this division, we are especially interested in someone who can bring practical influencer marketing experience, creator relationships, campaign knowledge, and operational structure.

Key Responsibilities

- Plan and execute influencer marketing campaigns for multiple client brands.
- Understand campaign objectives such as awareness, engagement, UGC generation, product launches, app installs, leads, or sales.
- Research and identify relevant creators across Instagram, YouTube, and other platforms.
- Build creator shortlists based on:
- Niche
- Location
- Audience demographics
- Followers
- Average views
- Engagement
- Content quality
- Brand fit
- Previous collaborations
- Commercial rates
- Reach out to creators, influencers, managers, and talent agencies.
- Handle paid, barter, gifting, and performance-based collaborations.
- Negotiate creator fees and campaign deliverables.
- Maintain professional relationships with creators and creator managers.
- Coordinate creator confirmations, briefs, timelines, approvals, posting schedules, and deliverables.
- Ensure creators clearly understand campaign expectations and brand guidelines.
- Coordinate product dispatch, courier tracking, samples, and creator requirements where applicable.
- Review creator content before posting and coordinate corrections or reshoots when required.
- Track whether creators have posted as per agreed dates and deliverables.
- Collect links, screenshots, insights, reach, views, engagement, and other campaign data.
- Prepare campaign trackers and performance reports.
- Work closely with content strategists, social media managers, designers, video editors, and performance marketing teams.
- Manage multiple campaigns and creator conversations simultaneously.
- Develop and continuously update a structured creator database.

Creator Research & Evaluation

The candidate should be able to evaluate creators beyond follower count.

You should understand how to assess:

- Average Reel/video views
- Engagement quality
- Audience relevance
- Comment quality
- Content consistency
- Creator authenticity
- Brand-category fit
- Audience geography
- Previous brand collaborations
- Potential fake followers or inflated engagement
- Cost versus expected campaign value

You should be able to explain why a particular creator should or should not be selected for a campaign.

Creator Partnerships





We want someone who can build long-term relationships with creators rather than treating every collaboration as a one-time transaction.

You should be comfortable:

- Maintaining creator relationships.
- Negotiating professionally.
- Following up consistently without damaging relationships.
- Building preferred creator lists for different categories.
- Developing relationships with creator managers and agencies.
- Identifying new and emerging creators before they become expensive.
- Understanding which creators are suitable for paid ads, organic campaigns, UGC, launches, or brand awareness.

Campaign Management

You will be expected to manage influencer campaigns from beginning to end, including:

- Campaign brief
- Creator research
- Shortlisting
- Outreach
- Rate collection
- Negotiation
- Final selection
- Deliverable confirmation
- Creator briefing
- Product coordination
- Content follow-up
- Client/brand approval
- Posting coordination
- Campaign tracking
- Reporting

Strong organisation and follow-up skills are extremely key for this role.

Required Skills

- Strong understanding of influencer marketing and creator campaigns.
- Good understanding of Instagram Reels, YouTube Shorts, YouTube creators, and digital creator culture.
- Ability to research and identify relevant influencers efficiently.
- Strong communication and negotiation skills.
- Comfortable speaking with creators, managers, agencies, and clients.
- Ability to manage large numbers of conversations and follow-ups simultaneously.
- Good understanding of influencer campaign metrics such as:
- Reach
- Impressions
- Views
- Engagement
- CPM
- CPV
- CPE
- Clicks
- Leads
- Sales
- Strong Excel / Google Sheets skills.
- Comfortable preparing campaign trackers, databases, and reports.
- Strong written communication in English.
- Comfortable communicating in Hindi/Hinglish where required.
- Strong attention to detail.
- Ability to work across multiple brands and categories simultaneously.

Tools & Platforms

Experience with any of the following will be an advantage:

- Instagram
- YouTube
- Meta Business Suite
- Google Sheets / Excel
- Canva
- ChatGPT and AI research tools
- Influencer discovery platforms
- Social media analytics tools
- Creator databases
- CRM or campaign management tools

Experience

- 1.5-3 years of relevant experience in influencer marketing, creator partnerships, talent management, social media, or creator campaigns.
- Agency experience will be strongly preferred.
- Experience handling multiple influencer campaigns simultaneously will be an advantage.
- Existing relationships with creators, creator managers, or talent agencies will be highly valued.

Robust Preference for Candidates Who Have

- Personally managed influencer campaigns from start to finish.
- Negotiated with creators and creator managers.
- Worked with nano, micro, macro, or celebrity creators.
- Managed paid as well as barter campaigns.
- Built or maintained influencer databases.
- Worked across multiple categories or client brands.
- Managed creator deliverables, approvals, and posting timelines.
- Prepared influencer campaign reports.
- Worked with creators for UGC or performance marketing campaigns.
- An existing network of creators or creator managers.





Portfolio / Work Requirement

Please be prepared to share examples of:

- Influencer campaigns you have handled
- Brands you have worked with
- Number and type of creators managed
- Campaign trackers or reports
- Creator shortlists
- Campaign results
- Your specific contribution to each campaign

Confidential client information may be removed before sharing.

Job Details

- Position: Influencer Marketing & Creator Partnerships Executive
- Company: Digital Matrix Innovations
- Location: Jail Road, Tilak Nagar, Recent Delhi
- Work Mode: Work from Office
- Working Days: Monday to Saturday
- Working Hours: 10:00 AM to 6:00 PM
- Employment Type: Full-time
- Experience: 1.5-3 years
- Salary: ₹25,000-₹35,000/month, depending on experience, creator network, and campaign management capability
- Joining: Immediate or short notice period preferred

Who This Role Is For

This role is for someone who thinks:

"I don't just want to send DMs to influencers. I want to build creator relationships, execute strong campaigns, and help brands work with the right creators."

Since this is a growing division at Digital Matrix Innovations, we are looking for someone who wants to take ownership, build systems, develop relationships, and help shape how our influencer marketing vertical operates as it grows.

Pay: ₹25,000.00 - ₹35,000.00 per month

Application Question(s):

- How many years of experience do you have in influencer marketing, creator partnerships, talent management, or creator campaigns?
- Please mention 2–3 influencer campaigns you have personally worked on, including the brand/category, number/type of creators involved, and your specific role.
- Have you handled the complete campaign process from creator research and shortlisting to outreach, negotiation, briefing, approvals, posting, and reporting? Please briefly explain.
- What type of creators have you worked with — nano, micro, macro, celebrity, UGC creators, or niche creators?
- Do you already have an existing network or database of creators, creator managers, or talent agencies? If yes, approximately how large is it and which categories are your strongest?
- How do you evaluate whether a creator is suitable for a campaign? Please mention the factors you check beyond follower count.
- Have you personally handled creator rate negotiations? Please briefly explain how you approach negotiation when a creator’s quoted rate is above budget.
- Have you managed paid, barter, gifting, or performance-based collaborations? Please mention which formats you have experience with.
- Which influencer campaign metrics are you comfortable tracking, such as reach, views, engagement, CPM, CPV, CPE, clicks, leads, or sales?
- Which tools do you use for influencer research and campaign management? Please mention your experience with Google Sheets/Excel, influencer discovery tools, analytics platforms, CRM tools, Meta, YouTube, or AI tools.
- Please share any relevant campaign reports, creator shortlists, trackers, dashboards, or work samples. Confidential information may be removed.
- What is your current/last salary or CTC, and what is your expected salary?
- What is your notice period / earliest joining date?
- Do you have your own laptop that you can bring to the office and use for work, if required?
- Are you comfortable working from office at Jail Road, Tilak Nagar, Monday to Saturday, 10 AM–6 PM, and helping us build the creator database, outreach process, campaign trackers, reporting system, and influencer marketing workflow from the ground up?

Work Location: In person

📌 Influencer Marketing & Creator Partnerships Executive (South East Delhi)
🏢 digital matrix innovations
📍 South East Delhi