Digital Marketing Manager

Company: Lokaesh Photography
Location: Dindigul, Tamil Nadu
Employment Type: Full time
Experience: 2–4 Years

About the Role

We are looking for a creative and performance-driven Digital Marketing Manager to manage and grow the online presence of Lokaesh Photography.

The ideal candidate should have hands-on experience in Instagram marketing, Meta Ads, content strategy, lead generation, and digital campaigns, with a strong understanding of how to convert online audiences into enquiries and bookings.

Key Responsibilities

- Develop and execute digital marketing strategies for the brand.
- Manage Instagram, Facebook, YouTube, and other social media platforms.
- Plan and maintain a monthly content calendar.
- Create strategies for Reels, Stories, Posts, and promotional campaigns.
- Plan, launch, monitor, and optimize Meta Ads (Facebook & Instagram).
- Generate quality leads for wedding, event, baby, and studio photography services.
- Monitor campaign performance, enquiries, conversions, and advertising ROI.
- Conduct audience research and identify new marketing opportunities.
- Track competitors, trends, and relevant social media developments.
- Work closely with the photography and creative team to develop marketing content.
- Coordinate promotional campaigns, offers, seasonal campaigns, and special events.
- Analyze Instagram and Meta insights and prepare regular performance reports.
- Improve website/landing-page traffic and conversion strategies.
- Manage WhatsApp lead-generation campaigns and follow-up strategies.
- Stay updated with current Instagram trends, Meta advertising updates, AI tools, and digital marketing trends.

Required Skills

- Strong knowledge of Meta Ads Manager.




- Good understanding of Instagram marketing and Reels.
- Experience in lead generation and conversion campaigns.
- Knowledge of Facebook Ads, Instagram Ads, Google Ads, and basic SEO.
- Strong analytical and reporting skills.
- Good communication and copywriting skills.
- Creative thinking and an understanding of visual content.
- Ability to work with photographers, editors, designers, and content creators.
- Basic knowledge of Canva, Photoshop, or other creative tools is an advantage.
- Ability to independently plan and execute marketing campaigns.

Preferred Experience

- 2–4 years of experience in digital marketing.
- Experience with creative businesses, photography, weddings, events, fashion, lifestyle, or media brands is an added advantage.
- Proven experience generating leads through paid social media campaigns.

Key Performance Areas (KPIs)

- Qualified leads generated
- Cost per lead
- Enquiry-to-booking conversion
- Meta Ads performance and ROI
- Instagram reach and engagement
- Follower growth
- Website/landing-page enquiries
- Campaign performance
- Overall brand visibility and online growth

What We Offer

- Opportunity to work with a growing photography brand.
- Creative and collaborative work environment.
- Opportunity to develop and execute your own marketing strategies.
- Performance-based growth opportunities.
- Exposure to wedding, event, baby, and lifestyle photography marketing.

How to Apply

Send your CV + portfolio/work samples + previous campaign results to:

Lokaesh Photography

(phone hidden)
Dindigul, Tamil Nadu

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹15,000.00 per month

Benefits:

- Paid sick time

Experience:

- total work: 1 year (Preferred)

Work Location: In person

📌 Digital Marketing Manager (Dindigul)
🏢 Lokaesh Photography
📍 Dindigul