Marketing Executive / Manager

Company: Apogee Precision
Department: Marketing
Location: Anand
Experience: Minimum 2 Years – Mandatory
Employment Type: Full-Time

About the Role

We are looking for a dynamic and result-oriented Marketing Executive / Manager to drive brand awareness, lead generation, digital marketing, dealer marketing, and product promotion for our agricultural machinery and precision farming solutions.

The ideal candidate should have at least 2 years of relevant marketing experience and be comfortable working across digital marketing, social media, dealer networks, exhibitions, and field marketing.

Key Responsibilities

- Develop and execute marketing strategies for agricultural machinery and precision farming products.
- Plan and manage digital marketing campaigns across Google, Instagram, Facebook, YouTube, and other platforms.
- Manage social media content, campaigns, reels, product videos, and engagement activities.
- Drive lead generation and enquiry conversion through digital and offline marketing.
- Develop brochures, presentations, posters, product literature, case studies, and dealer promotional materials.
- Coordinate with the sales and dealer network for regional marketing activities.
- Plan and execute exhibitions, agricultural fairs, dealer meets, farmer meets, demonstrations, and promotional events.
- Coordinate with designers, agencies, photographers, and video production teams.
- Monitor competitors, market trends, customer requirements, and new marketing opportunities.
- Support SEO, AEO, website content,



Google Business Profile, and online reputation management.
- Track marketing performance through leads, enquiries, reach, engagement, conversion, and ROI.
- Prepare regular marketing reports and recommend improvements.
- Maintain consistency of brand identity across all marketing channels.

Required Skills

- Minimum 2 years of relevant marketing experience is mandatory.
- Strong communication and presentation skills.
- Good understanding of digital marketing and social media.
- Working knowledge of SEO, Google Ads, Meta Ads, analytics, and lead generation.
- Creative approach to content and campaign development.
- Solid coordination and project management abilities.
- Proficiency in MS Office/Google Workspace.
- Knowledge of Canva or similar design tools is an advantage.
- Willingness to travel for exhibitions, dealer meets, farmer events, and field activities.

Qualification

MBA/PGDM in Marketing or equivalent qualification.

Experience in agriculture, agricultural machinery, tractors, farm equipment, agri-tech, or B2B marketing will be an advantage.

Key Performance Indicators (KPIs)

- Qualified leads generated
- Lead-to-enquiry/conversion contribution
- Digital reach and engagement
- Website traffic and organic visibility
- Dealer/farmer campaign performance
- Exhibition and event-generated enquiries
- Marketing ROI
- Brand awareness and content performance

Pay: ₹20,000.00 - ₹30,000.00 per month

Experience:

- Marketing: 2 years (Required)

Work Location: In person

📌 Marketing Manager (Anand)
🏢 Apogee Precision
📍 Anand