About the Role

Primo Furniture is looking for a proactive Market Research & Business Development Executive who can identify new business opportunities by researching target markets, finding potential clients, building prospect databases from scratch, and reaching out to them through cold calling and other channels.

This is not a database-calling role. The candidate will be responsible for independently finding who our target customers are, where to find them, how to reach them, and how to convert them into potential business opportunities.

Key Responsibilities

- Research and identify target customer segments, industries, companies and potential markets relevant to Primo Furniture.
- Find potential clients through LinkedIn, Google, company websites, business directories, industry portals and other relevant sources.
- Identify key decision-makers and relevant contacts within target companies.
- Build and maintain new prospect databases from scratch with accurate contact and company information.
- Explore new platforms, channels and methods for sourcing potential customers.
- Conduct cold calls, LinkedIn outreach, emails and other forms of outbound communication.
- Understand the prospect's requirements and identify potential business opportunities.
- Qualify prospects and maintain proper follow-up until the opportunity is handed over to the relevant sales team.




- Maintain accurate records of prospecting activity, conversations, follow-ups and outcomes.
- Track response rates and identify which sources and approaches are generating relevant prospects.
- Continuously improve the target audience, prospecting and outreach approach based on results.

Requirements

- 1–3 years of experience in market research, business development, prospecting, outbound sales or B2B research. Freshers can apply as well.
- Solid research and internet-searching skills.
- Comfortable using LinkedIn and other online platforms to find companies and decision-makers.
- Good understanding of how to identify and research potential customers.
- Strong cold calling and communication skills.
- Comfortable speaking with new people and initiating conversations.
- Valuable Excel/Google Sheets skills for maintaining prospect databases.
- Ability to work independently and build processes from scratch.
- Should be curious, persistent, detail-oriented and target-driven.

The candidate is expected to:

Identify the target market → Find potential companies → Identify decision-makers → Build the database → Reach out → Cold call → Qualify → Follow up → Generate business opportunities.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Market Research & Business Development Associate (Vikhroli)
🏢 Primo Living
📍 Vikhroli