Department: Marketing
Job Location: Kolkata, West Bengal
Job Type: Full time | Permanent | Work from Office
Working Mode: In-Person
Experience: 1–2 Years
Salary: ₹15,000–₹20,000 per month
Reporting To: Marketing Manager / Head
Working days: Tuesday to Sunday (Monday holiday)

Industry: Jewellery | Luxury Retail

Position Overview

We are looking for a creative, proactive and results-driven Digital Marketer with strong hands-on expertise in AI-powered marketing tools to strengthen our brand's digital presence and drive business growth.

The ideal candidate should have practical experience in social media management, content creation, video marketing, digital campaigns and performance marketing. The candidate should be proficient in using AI tools to create engaging content, develop marketing campaigns, enhance brand visibility and generate qualified leads.

The role requires a combination of creativity, analytical thinking, AI adaptability and execution skills, with a strong focus on delivering measurable marketing results.

Key Responsibilities1. Digital & Social Media Marketing

- Develop and execute digital marketing strategies to strengthen the brand's online presence.
- Manage and grow social media platforms, including Instagram, Facebook and YouTube.
- Plan and maintain a structured social media content calendar.
- Create engaging posts, reels, stories and other digital content to improve brand awareness and audience engagement.
- Monitor social media trends and implement relevant strategies to improve reach and engagement.

2. AI-Powered Marketing & Content Creation

- Effectively utilise AI tools such as ChatGPT, Gemini, Canva AI, Midjourney and CapCut AI for marketing activities.
- Create AI-assisted jewellery visuals, promotional videos, reels, product stories, captions and advertising creatives.
- Use AI for content ideation, copywriting, marketing research, campaign planning and data analysis.
- Explore and implement emerging AI tools to improve content quality, productivity and marketing efficiency.
- Integrate AI into day-to-day marketing workflows while maintaining brand consistency and content accuracy.

3. Content Creation & Brand Communication

- Develop creative content that showcases jewellery designs, craftsmanship, product features and brand heritage.
- Create engaging reels, short-form videos,



promotional creatives and product-focused campaigns.
- Write compelling captions, ad copies, product descriptions and promotional messages.
- Ensure all marketing communication reflects the brand's premium positioning and maintains a consistent visual identity.
- Collaborate with the design and marketing teams to develop high-quality digital content.

4. Campaign Planning & Execution

- Plan and execute digital campaigns for bridal jewellery, festivals, weddings, special occasions and new collections.
- Develop creative campaign concepts aligned with the brand's identity and target audience.
- Coordinate with internal teams to ensure the timely execution of campaigns.
- Monitor campaign performance and implement improvements based on audience response and engagement.

5. Performance Marketing & Paid Advertising

- Assist in planning, executing and optimising Meta Ads (Facebook and Instagram) and Google Ads campaigns.
- Develop advertising creatives, ad copies and campaign strategies to support brand awareness and lead generation.
- Monitor advertising budgets, campaign reach, cost per lead and other key performance indicators.
- Analyse campaign results and recommend improvements to enhance marketing effectiveness.

6. Lead Generation & Customer Engagement

- Develop digital strategies to generate qualified enquiries through social media, WhatsApp, Google and paid advertising.
- Monitor and track leads generated from various digital marketing channels.
- Coordinate with the Sales Team to understand customer requirements, lead quality and conversion trends.
- Identify opportunities to improve customer engagement and support lead conversion.

7. Analytics, Reporting & Performance Monitoring

- Track and analyse social media performance, website traffic, campaign reach, engagement and lead generation.
- Use tools such as Google Analytics, Meta Business Suite and advertising dashboards to monitor performance.
- Prepare regular digital marketing performance reports.
- Identify trends,



evaluate campaign effectiveness and recommend data-driven improvements.

Required Skills & Competencies

- Digital Marketing & Social Media Management
- AI-Powered Content Creation
- ChatGPT, Gemini and Canva AI
- Image Generation & Editing
- Video Editing, Reels & Short-Form Video Marketing
- Meta Ads & Google Ads
- Content Writing & Copywriting
- Basic SEO & Google Analytics
- Lead Generation & WhatsApp Marketing
- Social Media Analytics & Reporting
- Creative Thinking & Campaign Planning
- Strong Communication & Coordination Skills

Eligibility & Requirements

- Graduate in Marketing, Digital Marketing, Business Administration, Mass Communication or a relevant discipline.
- 1–2 years of relevant experience in digital marketing, social media management or content creation.
- Hands-on experience with AI-powered marketing tools is mandatory.
- Practical knowledge of social media platforms, content creation and digital campaign execution.
- Basic understanding of Meta Ads, Google Ads, SEO and digital marketing analytics.
- Good written communication and creative content development skills.
- Ability to work independently, manage deadlines and coordinate with internal teams.
- Experience in the jewellery, fashion, luxury retail or lifestyle industry will be an added advantage.

Key Performance Areas (KPAs)

- Social media growth and audience engagement
- Quality and consistency of digital content
- Effective utilisation of AI tools
- Campaign execution and performance
- Qualified lead generation
- Digital marketing analytics and reporting
- Timely delivery of marketing activities

Ideal Candidate

The ideal candidate will be creative, tech-savvy and passionate about digital marketing, with the ability to combine AI, creativity, content and performance marketing to strengthen the brand's digital presence. The candidate should be eager to experiment with new AI tools, take ownership of assigned projects and contribute to measurable marketing outcomes.

Benefits

- Food provided
- Health insurance
- Leave encashment

How to Apply

Interested candidates who meet the above requirements may share their updated CV at:

Email: [email protected]

Work Location: Kolkata, West Bengal (Work from Office)

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Food provided
- Leave encashment

Work Location: In person

📌 Digital Marketing Executive (Bidhannagar)
🏢 Mahabir Danwar Jewellers
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