We are looking for a Patient Coordinator – Digital Marketing to manage patient inquiries generated through digital marketing channels and help convert leads into appointments. The role involves communicating with prospective patients, coordinating appointments, maintaining patient records, and supporting the digital marketing team with lead management and follow-ups. Candidates with a healthcare background and comfort with Excel, social & digital media, online meetings & WhatsApp-based patient communication are strongly preferred.

Key Responsibilities

- Handle patient inquiries received through WhatsApp, phone calls, website forms, social media, and other digital channels.
- Respond promptly to prospective patients and provide accurate information about treatments, services, doctors, and appointments.
- Follow up with leads generated through Google, social media, websites, online campaigns, and other marketing channels.
- Schedule, reschedule, and confirm patient appointments.
- Maintain and update patient and lead information in the CRM or database.
- Track leads from initial inquiry through appointment booking and follow-up.
- Coordinate with doctors, reception, and other departments to ensure a smooth patient experience.
- Follow up with patients after consultations and encourage appropriate next steps.
- Maintain daily records of inquiries, appointments, conversions, and follow-ups.
- Share feedback from patients and leads with the digital marketing team to improve campaigns.
- Assist with basic digital marketing activities such as social media communication,



online reviews, campaign follow-ups, and lead management.
- Maintain professional, empathetic, and confidential communication with patients.
- Achieve assigned targets related to lead follow-up, appointment bookings, and patient conversions.

Requirements:

- Diploma / Degree in Pharmacy, Life Sciences, or any healthcare-related field.
- 1–3 years of experience in patient care, healthcare coordination, social & digital media wellness programs, or pharma support roles.
- Excellent verbal and written communication skills.
- Good interpersonal and customer-service skills.
- Basic knowledge of digital marketing and social media platforms.
- Comfortable using computers, WhatsApp, email, Excel/Google Sheets, and CRM software.
- Strong follow-up and convincing skills.
- Good organizational and time-management abilities.
- Ability to handle multiple patient inquiries simultaneously.
- Professional, polite, and patient approach.

Qualifications

- Graduate or equivalent qualification preferred.
- Previous experience in patient coordination, customer support, healthcare, sales, or digital marketing is an advantage.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹23,000.00 per month

Perks:

- Leave encashment
- Provident Fund

Application Question(s):

- Have you supported or coordinated online webinars or virtual wellness sessions (scheduling, reminders, attendance, or coordination)?

Experience:

- patient support, healthcare coordination, wellness programs: 1 year (Required)

Work Location: In person

📌 Patient Coordinator – Digital Marketing (Mandi)
🏢 NARANG BIOTEC
📍 Mandi