Job Summary

We are seeking an experienced and results-driven E-Commerce Lead to oversee and accelerate the growth of our e-commerce business. The ideal candidate will be responsible for developing and executing digital marketing strategies, managing performance marketing campaigns, driving online sales, and optimising customer acquisition and retention efforts.

Key Responsibilities
E-Commerce Strategy & Growth

- Develop and execute end-to-end e-commerce growth strategies.
- Drive revenue, traffic, and customer acquisition through online channels.
- Identify new opportunities to improve sales performance and customer experience.
- Monitor market trends, competitor activities, and emerging technologies.

Performance Marketing

- Independently manage and optimise, Amazone add ,Google Ads campaigns.
- Plan, execute, and monitor paid campaigns across Google, Meta, and other digital platforms.
- Manage campaign budgets and ensure maximum ROI.
- Track key performance indicators including ROAS, CAC, CTR, conversions, and revenue growth.

Digital Marketing

- Develop integrated digital marketing strategies across SEO, SEM, email marketing, social media, and content marketing.
- Collaborate with internal and external stakeholders to create effective promotional campaigns.
- Improve brand visibility and online presence through data-driven initiatives.

Analytics & Reporting

- Analyse website performance using Google Analytics and other reporting tools.
- Prepare regular reports highlighting performance, trends,



and recommendations.
- Use customer insights and data to drive strategic decisions.

Required Qualifications

- Bachelor’s degree in marketing, Business, E-Commerce, or a related field.
- 4+ years of experience in e-commerce, digital marketing, performance marketing, and online business growth.
- Strong expertise in Google Ads, Google Analytics, and digital marketing platforms.
- Proven track record of scaling e-commerce businesses and managing high-value marketing budgets.
- Experience leading digital transformation and marketing strategy initiatives.
- Strong analytical, communication, stakeholder management, and leadership skills.

Preferred Qualifications

- Google Ads, Google Analytics, or Digital Marketing certifications.
- Experience managing teams, agencies, and cross-functional business units.
- Experience working with multi-channel retail and D2C business models.

Key Competencies

- Strategic Leadership
- E-Commerce Growth & Scaling
- Performance Marketing Expertise
- Data-Driven Decision Making
- Team Leadership & Mentoring
- Stakeholder Management
- Innovation & Problem Solving

Compensation
Competitive compensation package based on experience, expertise, and business impact.

Advantages:

- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Marketplace Manager (Panchkula)
🏢 Winni.in
📍 Panchkula