Job Description:

We are looking for a results-driven Performance Marketer who can manage end-to-end digital campaigns across multiple paid channels. The ideal candidate will be responsible for planning, executing, optimizing, and scaling performance campaigns to drive measurable business outcomes such as leads, conversions, and revenue.

This role requires a strong analytical mindset, hands-on experience with ad platforms, and the ability to translate data into actionable insights.

Key Roles & Responsibilities:

1. Campaign Strategy & Planning

Develop and execute performance marketing strategies aligned with business goals

Identify target audiences, channels, and budget allocation

Plan full-funnel campaigns (Awareness → Consideration → Conversion)

2. Paid Media Management

Manage campaigns across:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, YouTube)

Other platforms (LinkedIn, Twitter/X, etc. if needed)

Handle campaign setup, A/B testing, and scaling

3. Tracking & Analytics

Implement and manage:

Meta Pixel

Google Tag Manager (GTM)

Conversion tracking & events

Use UTM parameters for accurate campaign tracking

Ensure proper lead/data flow to CRM or LMS systems (e.g., Hyperlocal dashboards)

4. Optimization & Performance Improvement

Monitor KPIs: CPC, CPA, ROAS, CTR, Conversion Rate

Continuously optimize campaigns for better performance

Identify underperforming areas and fix bottlenecks

5. Creative & Funnel Collaboration

Work closely with designers & content teams





Suggest high-performing ad creatives, copies, and hooks

Optimize landing pages for conversion (CRO)

6. Data Analysis & Reporting

Analyze campaign data and generate insights

Prepare daily/weekly/monthly performance reports

Present actionable recommendations to stakeholders

7. Budget Management

Allocate and manage budgets efficiently across platforms

Scale profitable campaigns while maintaining ROI

8. Lead Management & Integration

Ensure seamless lead flow from ads to CRM/LMS

Work with tools like:

Instant Forms (Meta)

Landing pages

API integrations / Zapier / Webhooks

Maintain lead quality and reduce CPL

9. Experimentation & Growth

Run experiments (audience, creatives, funnels)

Explore new channels and growth opportunities

Stay updated with latest trends and algorithm changes

Required Skills:

Robust experience in Meta Ads & Google Ads

Hands-on experience with Pixel, GTM, UTM tracking

Analytical mindset with Excel/Google Sheets proficiency

Understanding of funnels & conversion optimization

Basic knowledge of landing pages & CRM integrations

Preferred Skills:

Experience with tools like HubSpot, Zoho, Salesforce

Knowledge of automation tools (Zapier, Make)

Experience in lead generation & e-commerce campaigns

Key KPIs:

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Conversion Rate

Lead Quality

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist / Manager (Visakhapatnam)
🏢 Digi You
📍 Visakhapatnam