Job Description
Purpose of Job:
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- As Product Champion, demonstrates excellent knowledge and practice in sales & marketing, and fully exploits the full market potential of Abbott EPD productsn
- To manage and market the company’s entire product range (including all therapy areas) through the developing, planning, implementing, measuring and being accountable for brand plans which optimize profitability, market share and revenue growth in the short and long term.n
- Develops marketing strategies, plans, and tactics together with all other necessary elements and effectively communicates these to the sales teams in order to ensure proper implementation thereof to our customers.n

nKey Accountabilities, Responsibilities and Deliverables:
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- To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain (Private sector + State Sector)n
- To prepare and present marketing business plan (brand plans) per promoted product on an annual basisn




- To provide strategic product direction & to create and execute product tactical plans aligned with strategy within specified time frames via the sales force and to measure quantitatively and qualitatively thereaftern
- Maintain key customer and opinion leader contact to maximize Abbott EPD product performance in the respective therapeutic fields and support current and future objectivesn
- To maintain and improve product knowledge of the sales force and sales managers and to continually update knowledge on the product, competitors and therapeutic arean
- To achieve targets for sales, grow market share, profit contribution and market penetration for all assigned product(s) (i.e. entire portfolio PLN)n

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- To monitor budgets for and control allocated promotional expenditure for the product(s)n
- Manage the recent product introduction (NPI) process and ensure uploading of relevant BCFs after obtaining approval from Marketing Manager/General Man

📌 Marketing Planning Manager (Mumbai)
🏢 Abbott Laboratories
📍 Mumbai