Core Responsibili?es

? Planning & developing a comprehensive SEO strategy that aligns with the company’s goals, target audience

and brand iden?ty.

? Completely own and implement strategic on & off page SEO and content marke?ng strategies that drives

significant traffic to lead to sales.

? Developing, tracking & monitoring SEO targets, including KPIs in alignment with business strategy

? Leading and building a successful team that gets the job done at any cost.

? Staying ahead of industry changes and ac?ng as our in-house expert on recent approaches to SEO

? Driving brand awareness, engagement and lead genera?on through strategic content marke?ng ini?a?ves.

? Conduc?ng organic market research and audience analysis at regular intervals to iden?fy content

opportuni?es and trends.

? Crea?ng high-quality and compelling content across mul?ple pla?orms, including websites, blogs, social

media and email marke?ng campaigns.

? Understanding the market trends by doing compe?tor analysis and developing strategies to bridge the

gaps.

? Op?mising content for search engine op?misa?on (SEO) and ensuring consistent brand messaging and

tone of voice.





? Collabora?ng with cross-func?onal teams to gather informa?on and develop content that supports

marke?ng ini?a?ves, product launches and thought leadership.

? Collabora?ng with external agencies to ensure ?mely delivery of content assignments and being stringent

with quality checks before publishing on any online channels.

? Publishing engaging and SEO-friendly content, including ar?cles, blog posts, website copy, social media

posts and email newsle?ers.

? Collabora?ng with designers, videographers and other stakeholders to oversee the content crea?on of

visually appealing and mul?media-rich assets.

? Monitoring and analysing content performance metrics, such as website traffic, engagement rates and

conversions, and make data-driven recommenda?ons.

? Managing and maintaining content repositories, including content management systems (CMS), and

ensuring content is organised and easily accessible for future use.

? Stay updated with industry best prac?ces, emerging trends and evolving content formats to enhance

content marke?ng ini?a?ves con?nually.

📌 Senior Manager - Digital Business Group (Mumbai)
🏢 HDFC ERGO General Insurance
📍 Mumbai