Job Description – E-commerce & Digital Marketing Manager
Location: Park Street, Kolkata
Experience: 6–10 Years
CTC: Up to ₹10 LPA
Industry: Retail / Lifestyle / D2C / E-commerce
Employment Type: Full-Time
Interview: Face-to-Face (F2F)
Job Summary
We are looking for an experienced E-commerce & Digital Marketing Manager to drive online sales, digital growth, customer engagement, and retail marketing initiatives.
The ideal candidate must have strong hands-on experience in both E-commerce and Digital Marketing, preferably from Retail, Lifestyle, D2C, or established/good consumer brands.
Key Responsibilities
• Lead E-commerce & Digital Marketing strategy to drive online sales and business growth.
• Manage Meta & Google Ads, campaign optimization, tracking, and Pixel integration.
• Manage Shopify, including apps, integrations, merchandising, and website experience.
• Drive marketplace expansion and alternate digital sales channels.
• Manage product listings, availability, conversions, and overall online customer experience.
• Develop Instagram,
Content & Reels strategies to improve engagement and brand visibility.
• Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.
• Plan and execute WhatsApp, SMS & Email campaigns and customer journeys.
• Drive repeat purchases through lifecycle marketing and retention initiatives.
• Execute digital and marketing campaigns for new store openings, retail events, and promotions.
• Manage store-level, franchise, partner, local, and mall marketing activities.
• Develop marketing plans to improve performance of underperforming stores.
• Manage agencies, vendors, influencers, and marketing partners.
• Track Sales, Digital & Marketing MIS, ROI, and campaign performance.
• Identify opportunities for cost optimization and improved marketing efficiency.
Requirements
• 6–10 years of relevant experience in E-commerce / Digital / Retail Marketing.
• Solid hands-on experience with Performanc
📌 E-commerce & Digital Marketing Manager (Kolkata)
🏢 2COMs
📍 Kolkata