We are hiring a Performance Marketing Specialist to plan, run and scale our paid acquisition across Meta and Google. You will own budget allocation, campaign structure, creative testing and channel efficiency for every programme vertical. The role is accountable for how much we spend, where it goes, and what it returns in qualified leads and admissions.
Why this role
• Paid media is measured by the qualified leads and admissions it returns, not by spend or clicks alone.
• Cost per lead is not the finish line; paid performance is judged on what happens beyond the click.
• Creative and budget decisions should be driven by performance data rather than opinion.
• Spend that is not returning admissions should be paused or rebuilt, not left to run.
You will work closely with the Creative, Funnel and CRM teams to improve landing page performance, lead quality and paid channel efficiency.
What you will do
You will own paid acquisition across Meta and Google, from budget planning and campaign build to optimisation and reporting.
• Plan,
launch and manage paid campaigns across Meta and Google Ads for each programme vertical.
• Own monthly budget allocation across channels, campaigns and programmes, and manage pacing against plan.
• Build and maintain campaign architecture, naming conventions, audiences, placements and bid strategies.
• Run a continuous creative testing pipeline and brief the creative team based on performance data rather than opinion.
• Manage search keyword strategy, run search-term audits and maintain negative keyword lists.
• Monitor delivery daily and act on rising costs, frequency and creative fatigue before they compound.
• Maintain accurate conversion tracking and attribution across platforms and landing pages.
• Analyse performance by programme, geography, audience and creative, and reallocate budget to what converts.
• Pause or rebuild campaigns that are not returning admissions, and document the reasons.
• Work with the Funnel and CRM team on lan