About Us:
Traya is a direct-to-consumer hair care brand platform that provides holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a solid adherence system in place via medically trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie turned marketeer and Altaf Saiyed, a Stanford Business School alumnus.
Our Vision:
Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact.
Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.
About the Role:
We are looking for a hands-on, performance-driven Senior Content Executive who can own content end-to-end - from sharp scripting and creator briefing to coordinating with editors and delivering finished assets that drive measurable results. In this role, you will stay on top of everything within your portfolio, maintaining complete ownership of asset creation, delivery, and creative strategy. You should be equally comfortable crafting brand narratives and owning the performance impact of ad creatives through constant, data-led optimization.
Key Responsibilities:
1. End-to-End Content Strategy & Portfolio Ownership
• Develop and execute a performance-focused content strategy aligned with business and revenue goals.
• Stay on top of