Key Responsibilities

1. Social Media Execution

* Manage day-to-day content across Instagram and other relevant social platforms.
* Execute the monthly social media calendar.
* Schedule and publish posts, Reels, Stories and other content.
* Ensure all content is aligned with Mulmul’s premium brand identity.
* Maintain consistency in tone, visual language and storytelling.

2. Reels & Short-Form Content

* Ideate and create engaging Reels and short-form videos.
* Stay updated with relevant fashion and social media trends.
* Identify trends that can be adapted to Mulmul’s aesthetic.
* Develop engaging hooks, captions and storytelling formats.
* Experiment with new formats to improve reach and engagement.

3. Content Planning

* Support the Social Media Manager in developing weekly and monthly content calendars.
* Plan content around:
* New collections
* Product launches
* Festive occasions
* Fashion trends
* Styling
* Store launches
* Brand stories
* Customer moments
* Coordinate with the creative team to ensure timely availability of content.

4.



Shoot & Production Coordination

* Assist in planning and coordinating social media shoots.
* Coordinate with photographers, videographers, stylists, models and agencies.
* Prepare shot lists and content requirements.
* Be present during shoots to ensure required social media content is captured.
* Organise and maintain the social media content library.

5. Stories & Daily Engagement

* Manage daily Instagram Stories and ensure the page remains active and engaging.
* Create interactive Stories using polls, questions, quizzes, product features and other formats.
* Highlight recent arrivals, styling ideas, stores, events and customer experiences.

6. Community Management

* Monitor comments, DMs, mentions and customer interactions.
* Respond to customers in a warm and brand-appropriate manner.
* Escalate product/service-related queries to the relevant teams.
* Track customer conversations and identify useful insights.

7. Influe

📌 Associate/ Sr. Associate- Social Media (India)
🏢 Mulmul
📍 India