The role should be positioned as an event-focused creative designer who can take an event brief/theme and develop the complete visual language of the event — from concept and design to production-ready artwork and print files.
Do NOT position this as a generic social-media graphic designer role.
The candidate should be capable of understanding an event brief, developing a theme, creating visual concepts and converting those concepts into practical event production designs with correct dimensions and print-ready files.
Core responsibilities to include:
1. Event Theme & Concept Creation
- Understand client/event briefs.
- Develop creative themes and visual directions.
- Create mood boards and visual references.
- Develop a complete visual identity around the event theme.
- Create multiple creative options when required.
- Translate a theme consistently across different event touchpoints.
2. Event Creative Collateral
The candidate should be capable of designing event elements such as:
- Stage design concepts
- LED screen content/design directions
- Backdrop designs
- Photo wall designs
- Photo booth concepts
- Modular photo booth designs
- Entry arch designs
- Welcome signage
- Standee designs
- Registration desk branding
- Directional signage
- Table branding
- Podium branding
- Trophy/backdrop branding
- Exhibition/event branding
- Branding panels
- Wayfinding graphics
- Social media/event announcement creatives
- Digital invitations
- Certificates
- Badges
- Lanyards
- Event passes
- Brochures and other event collateral
3. Brand Guidelines
Include robust understanding of:
- Brand guidelines
- Brand colours
- Typography
- Logo usage
- Visual hierarchy
- Brand consistency
- Applying corporate brand guidelines to event environments
The designer should be able to maintain the client's brand identity while developing creative event concepts.