360° B2B Marketer – Swageazy

Location: Gurugram / Bangalore
Experience: 5+ years
Work Mode: Work from Office

We’re looking for a 360° B2B Marketer — not a channel specialist.

Swageazy is scaling fast, and we’re looking for someone who can think across the entire B2B marketing function and build what doesn't exist yet.
Swageazy operates in the corporate gifting and employee engagement space, where our audience includes CHROs, HR Leaders, HRBPs, People & Culture teams, Admin and Procurement leaders.
This means we're not looking for someone who simply knows how to run ads.
We need someone who understands how B2B buyers think, how enterprise demand is created, how brands earn credibility, and how marketing ultimately contributes to pipeline and revenue.

What does 360° B2B marketing mean here?You should be comfortable thinking across:
Brand → Positioning → ICP → Content → Demand Generation → Lead Generation → Email → CRM → ABM → Events → Partnerships → GTM → Sales Enablement → Customer Marketing → Retention → Analytics




You don't need to be the execution-level specialist in every channel.
But you must understand how these pieces work together to create and convert B2B demand.

What you'll own• Build and own Swageazy's overall B2B marketing strategy
• Define and refine our ICP, personas, positioning and messaging
• Build a robust brand within the HR, People & Culture and corporate ecosystem
• Develop marketing strategies specifically for CHROs, HR Leaders, HRBPs and enterprise decision-makers
• Build demand-generation programs that create qualified pipeline, not just impressions or clicks
• Work closely with Sales to create, nurture and convert marketing-generated opportunities
• Own email marketing, CRM and lifecycle marketing
• Work hands-on with Mailchimp and marketing automation
• Build targeted campaigns for different customer segments and industries
• Develop ABM / account-based marketing initiatives for high-value enterprise accounts
• Create content that establ

📌 B Marketing Lead (Gurugram)
🏢 Swageazy
📍 Gurugram