Paid Ads Expert (PPC) | Iconic Edge LLP | Gurugram | Full-time

About Iconic Edge
Iconic Edge is a personal branding agency for MSME and SME founders running businesses in the 20 to 500 crore range. We help founders become the most trusted voice in their industry through LinkedIn, content, video and positioning. Paid media is how we put that credibility in front of the right buyers, faster.

The Role
You will own paid acquisition across client accounts and for Iconic Edge itself. This is not a button-pushing role. You will plan campaigns, set up tracking, manage budgets, test ad angles with our content team, and be accountable for cost per lead and lead quality. You will work directly with the founder.

What You Will Do
- Build channel and budget plans for each client based on goal, audience and ticket size
- Launch and manage Google Search, Performance Max, YouTube, Meta and LinkedIn campaigns
- Run LinkedIn Thought Leader Ads, Lead Gen Forms and Meta retargeting funnels
- Set up GA4, GTM, Meta Pixel, Conversions API and LinkedIn Insight Tag
- Run structured A/B tests on audiences,



hooks, creatives and landing pages
- Cut wasted spend every week and track lead quality with sales feedback, not just form fills
- Send weekly snapshots and monthly reports, and explain results to clients in plain language

What You Must Have
- 3 to 6 years of hands-on PPC experience with budgets you personally managed
- Proven B2B or high-ticket lead generation results you can show with real numbers
- Strong command of Google Ads and Meta Ads Manager, plus working knowledge of LinkedIn Campaign Manager
- Ability to set up conversion tracking, GA4 and GTM without depending on a developer
- Clear communication and the confidence to present numbers to founders

Positive to Have
- Google Ads and Meta certifications
- Looker Studio dashboards and CRM integrations
- Experience with founder-led content as an ad format

What Success Looks Like
30 days: All live accounts audited, tracking gaps fixed

📌 Paid Ads Specialist (Gurugram)
🏢 Iconic Edge
📍 Gurugram