About What WorksWhat Works is a results-driven marketing and brand consulting agency helping businesses scale through digital marketing, branding, performance marketing, website development, content creation, and business growth strategies.
We partner with businesses across multiple industries to build remarkable brands and create measurable business outcomes.
Role OverviewWe are looking for a Business Development Specialist to join our growing team in Hyderabad.
The ideal candidate will be proactive, confident, and interested in sales, business development, client acquisition, and marketing. This role is ideal for candidates with 0–1 year of experience, including freshers who have strong communication skills and a willingness to learn.
You will be responsible for identifying potential clients, generating leads, initiating conversations, understanding business requirements, and supporting the sales process from lead generation to conversion.
Key Responsibilities• Identify and generate current business opportunities through LinkedIn, cold calling, email outreach, networking, referrals,



and other channels.
• Research and identify potential clients across relevant industries.
• Build and maintain a database of qualified prospects and leads.
• Initiate conversations with prospects and understand their business and marketing requirements.
• Explain What Works' services and identify suitable solutions for potential clients.
• Schedule meetings and follow up consistently with prospects.
• Support the preparation of sales presentations, proposals, quotations, and business pitches.
• Coordinate with the marketing, creative, and strategy teams to develop relevant client solutions.
• Maintain accurate records of leads, follow-ups, meetings, proposals, and conversions.
• Track daily and monthly business development activities and sales performance.
• Build professional relationships with prospects and clients.
• Attend networking events, exhibitions, business meetings, and industry

📌 Business Development Specialist (Hyderabad)
🏢 What Works
📍 Hyderabad